I am an experienced marketing professional with over 20 years of experience in sales and distribution. I have worked in both in-country and above-the-country positions in the food and beverage business, and I have a proven track record of accepting new challenges and working effectively in teams.In my most recent role as Commercial Corporate Manager Latam at Industrias San Miguel Grupo (ISM), I led the design and development of a commercial capabilities program across subsidiaries, as well as the commercial planning process from opportunity assessment to integrated activity plans. Under my leadership, there was significant growth in Gross Sales, Margin Contribution, and EBITDA.Prior to this, I worked as the Mainstream Brands Director at Cervecerías Peruanas Backus S.A.A., where I was responsible for the strategic planning of brands into the mainstream segment. As a result of my efforts, Cristal became the strongest beer brand in Peru and the number one value brand in the country until 2020. Throughout my career, I have also been involved in various projects, such as the design of the brand portfolio strategy of Backus for the next five years.Overall, my extensive experience and expertise make me a valuable asset to any organization in the marketing and sales industry.