李婉瑜 Email & Phone Number

Taiwan

台北市

• Collaborated closely with regional and local teams including marketing and distributor/fulfiller to achieve leading and lagging KPIs of E-commerce
• Costco sales increased by 18% through listing two more items and several promotions including two road shows, two MVMs and two EC voucher events.
• Increased eShop business by 7% through listing 3x more items, updating monthly inventory management, and optimizing O2O connections with Kohler Experience Centers
• By adding more convenient payment methods (such as LINE Pay / Google Pay / Apple Pay), the eShop’s overall cancellation rate has been reduced by 24%
• MOMO sales grew 66% by listing 1.5x more retail promotion items, launching the official brand store page, and ran a super brand week campaign

台北市南港區經貿二路198號3F

• Controlled ad budgets, monitored and optimized spending allocation and efficiency (2018-2022)
• Collected and analyzed data including POS, traffic, orders, AOV, and Conversion rate by device monthly to drive improvements and provide insights to gain an in-depth understanding of customer behavior. Generated.
• Implemented eDM marketing to communicate with members, and generated ROAS around $12 (2022)
• Cooperated with an external agency to improve SEO performance. Increased 2X+ on conversion rate, time on site increase 25% vs general users, and decrease 80% on bounce rate vs general users (2022)
• Ran digital marketing campaigns to support the growth of 3M Store, optimized ad performance, and improved average ROAS over $15 (2022)
• Implemented the CRM plan via eDM/SMS/APP push to build up long-term relationships with high-value members, making POS YoY growth rate over 150% and won the 3M Super Sales Star Award (2021)

台北市南港區經貿二路198號3F

• Coordinated with external partners, including media agencies, channels and distributors, on monthly online traffic ads (mainly Facebook and Google), and generated 4 times ROAS growth (2018-2020)
• Partnered with the internal design team and managed external creative agencies to develop sales-oriented promotional materials which can generate higher ROAS performances (2018-2020)
• Initiated a brand-new online store, 3M Official Flagship Shop, recruiting over 10,000 members within six months and making its revenue surmount the top five channels of eCommerce (2019)
• Hosted 3M Taiwan 50th anniversary pop-up store - Imagine the Future at the Xinyi Xiangti avenue plaza, attracting over 9,000 people to the event and recruiting over 1000 members for the 3M official flagship store (2019)

台北市敦化南路二段95號6樓

• Optimized a six-month FUTURO digital marketing campaign via Google Search AdWords through dynamic weekly performance-based wording adjustment and keyword selection that cut down CPC from $4.6 to $3.2 with CTR rising.
• Enhanced product marketing communication by working with product managers to create the web questionnaire and summarize results to identify pain points of wipe users (2018)
• Proposed product sales enhanced plans after conducting focus interviews to comprehend consumer usage scenarios and to clarify how to communicate with target audiences (2017)
• Shortened the marketer’s time to understand the market by constructing competitive analysis of cleaning vacuums, summarizing strengths and weaknesses and advising future entry strategies (2017)

台北市松山區敦化南路一段2號11樓

• Strengthened customer loyalty to Facebook fan pages of Anlene and Fernleaf by the web questionnaires to grasp fans' insight, getting over 10,000 fans during my internship program
• Improved post quality of Anlene Facebook fan page through testing different titles with different formats of posts, increasing the proportion of target fans from 22% to 24% with average interact rate growing from 14%.
• Facilitated deeper connections with customer by initiating LINE@ launch plan for Anlene, getting over 600 friends in two months

台北市松山區敦化南路一段2號11樓

• Developed marketing research of a new product concept and the proposal would be followed to do further product planning

台北市松山區

• Reduced media buyers' time to organize performance data through producing reports by week, month and quarter to improve the efficiency of ads placement performances monitoring
• Assisted customers to understand competitors' media buying allocation through searching Nielsen Online data and inquiring several primary media agencies by month

Master'S Degree, International Business, 4.0/4.0 Gpa

• Won the champion of 2016 Unilever Business Case Competition, proposal later implemented to a channel partner • Achieved the first place.

Bachelor Of Arts - Ba, Economics, 3.8 / 4.0 Gpa

• Minor in Accounting • The volley all team of the department (Won the third place in 2014 National Economics Department Competition)

Education record

Activities and Societies: Chore