1. Established a consultancy with two verticals: techno-legal and business, achieving profitability in <1 year.2. Leading the business vertical, overseeing 360-degree marketing advisory and execution, talent acquisition for local and international clients.3. Overseeing lead generation and performance marketing to drive client acquisition for the company. Additional responsibilities include content strategy, website design and development, administration, and finance.

1. Collaborated with Assoc. Prof. Julien Cayla on qualitative research projects about societal status dynamics, managing design, execution, and analysis.2. Managed research projects, including the organization of data points, conducting ethnographic literature searches, and maintaining a research database, streamlining project execution and data analysis processes.

1. Pioneered marketing strategies and handled events across 12 cities, establishing partnerships with Paris and London teams, orchestrating multi-vendor coordination, resulting in 1,000+ attendees across initiatives.2. Fostered strategic partnerships with major brands like Air France and Araku Coffee, enhanced alumni relations with top chefs, and boosted event impact. Created high-engagement content, hitting 100,000+ views on IG, leading to the company's highest-reach posts (50k+ views).3. Developed content strategies including calendars, newsletters, and emailers for 50,000+ contacts monthly, utilized organic and paid ads to increase brand awareness, and conducted in-depth market research to inform data-driven marketing campaigns, optimizing sales and marketing performance.

1. Conducted market research through interviews, group discussions, surveys, identifying strategic gaps for a targeted campaign that expanded the paid user base from 300 to 4,000 students in a short span of three months.2. Spearheaded a team to drive a social media strategy, achieving over 2,000% organic growth, 48% increase in engagement rates across Instagram and Facebook, leveraging strong communication for efficient campaign execution.3. Utilized moment marketing for a rapid-response campaign, resulting in a 10,000% increase in social media reach and generating over 40 direct messages (DMs) in a single day, with a 30% conversion rate.

1. Used data collection and analysis methodologies to assess the viability and potential of expanding business operations into different countries.2. Managed international social media accounts, conducting market research to gain insights into competitors' strategies across different countries.3. Devised social media campaigns tailored to target international markets, strategically optimizing sales performance while achieving significant growth in brand reach and engagement.

1. Conducted in-depth research on industry-related topics to develop original content and ensure timely execution.2. Identified customers’ needs and recommended new content to address gaps in the current content strategy.