A “Perpetual Quester” at iQOO India to make today more impactful than yesterday. My role focuses on creating premium high-performance smartphones that give users the ultimate experience. Prior to iQOO, I was heading brand strategy at vivo, a brand within the same family. Here my role was to craft its brand strategy in this ultra-competitive, dynamic, and challenging mobile handset market. Having joined vivo in its early days in India to see us become amongst the market leaders; has been a thrilling and exciting journey, to say the least.Prior to joining vivo India, I have spent over a decade working across various functions like product planning, product development, product marketing, sales, and marketing communications at consumer technology companies like Samsung India and Lava International Limited.At work, my biggest passion is diving deep into consumer mindsets and developing product, branding and marketing strategies off the back of that.Outside of work, I enjoy reading books, spending time with my family, playing tennis and watching cricket, a sport that has been close to my heart since I was a child.In life, and in work, I believe we never really stop learning which is why you’ll almost never find me without a book or two on my current reading list and an experiment or two on my life’s to-do list.