Nir Bar-Shay Email & Phone Number

Leading Mars In-Store, Customer & Channel Marketing Strategy and activation, creating value for our brands, our System, our customers and key stakeholders.•Developing POS overall strategies in line with our category vision. •Delivering in store execution of our category vision including shelf execution, in store concepts, promotional execution, efficient tracking and post evaluation•Responsible for informing and influencing customers' strategy and execution as it relates to impulse consumption, based on consumer trends and shopper insights.

Develop and optimize category performance within channels & customers through POS execution, based on fully-integrated category-shopper-customer insights.•Engages with the marketing team and implements the category strategy (6-P’s, National Pricing guidance, In Store Visibility).•Develops channel and customer to exploit channels potential as well as develop new channel white spaces.•Analyses category performance within the different channels and customers, indicating gaps and opportunities and suggesting gap-closure programs. •Builds a pricing and promotional strategy and its derived rolling promotion and activation plan, and drives its execution.•Leads the category visibility, shelving and assortment plans within the different customers and POS.•Key participant in the monthly S&OP process. •Develop annual Division-level category investment plan (incl. trade budgeting and target setting).

Israel

Member of the Unilever Future Leaders Program (UFLP) Management traineeFocusing on Marketing and Customer Development. Responsible for Strategy, partnerships, brand building and digital activities.

Israel

Member of the Unilever Future Leaders Program (UFLP) Management trainee • Develop existing and new accounts• Growing sales• Managed e-Commerce activities• Continuous reviews of customer data and analytics and develop action plans to address the identified opportunities• Develop operational strategy .

Ecommerce

Master Of Business Administration (Mba), Marketing

Business Mananagement, Marketing/Marketing Management, General

Education record