With over 25 years of experience in senior sales and marketing roles, and business unit management, i am a passionate and results-oriented leader in tires&transportation&car industry world and the food and beverage world wide industry. I have successfully launched and managed multiple brands, products and markets, achieving double-digit growth and profitability for my companies.As the VP of Sales at atara, a global provider of natural and organic food products, I was responsible for developing and executing the sales strategy, overseeing the sales team, and expanding the customer base and distribution channels. I leverage my skills in sales presentations, management, and business development to deliver value-added solutions and exceptional service to our clients. I also collaborate with the marketing, R&D, and operations teams to ensure alignment and innovation across the organization. My mission was to make atara a trusted and preferred partner for consumers and retailers who seek high-quality, healthy, and sustainable food options.