Nir Cohen Email & Phone Number

Israel

Israel

Israel

Israel

Part of my multidisciplinary portfolio: Trax, Kidum, IMA, Israel Railways, Bank Discount, Power-Card, Fruit World, Herman Zemael, etc.Product Manager with a vast experience building consumer web and mobile products.Specialized in analyzing users’ needs, intents, and business cases.Own the product: market, BI and user research, scope, KPIs and development process.Play a key role at every stage of the product lifecycle, all the way from concept to production.Work closely with UX, Dev and Marketing to take product to market.Drive the roadmap-building process.

Israel

FinTech and eCommerce products development for web and mobile.Led a Product group of Product, PM and UX.Let the product at every stage of the lifecycle, all the way from concept to production.Shaped the Portfolio and Roadmap of strategic FinTech products.Presented RM and status for C Level.

Israel

• Managing the company's digital assets, including mobile and internet platforms.• Managing several major versions and many minors.• Driving the definition process and creating of MRD.• Creating assets for the R&D with demos and sketches.• Leading a group of content editors.

Israel

• Conducting a business unit of digital applications and games;• Business development: Formulating a market introduction plan, market research, analysis of competitive solutions, and designing key win goals;• Driving the Product definition process and creating the Marketing Requirement Documents;• Managing dozens of global business partners and subcontractors;• Leading a team of content editors;• Performing outbound product marketing activities;• Constructing and implementing of organizational methodologies and practices;• Good knowledge of Telecom systems, billing systems, customer management systems and engineering systems.

• Mobile product lines ownership and full responsibility for the product lifecycle from concept to launch;• Driving the Product definition process and creating the Market Requirement Documents (MRD/PRD) for the product lines including: high level system design requirements, exact feature set definition, standardization and certification requirements, marketing requirements and cost targets;• Analyzing the market needs and identifying cooperation and business development opportunities;• Formulating the market introduction plan including comprehensive technical market research and analysis of competitive solutions, pricing and key design wins goals;• Performing outbound product marketing activities, conducting negotiations, generating future programs as well as developing and maintaining key customer relations;• Creating and maintaining product line roadmap and feature tracking for products;• Identifying, selecting, negotiating and managing relationships with ODM and OEM partners;• Working in close cooperation with R&D, Customer Support/Service and Sales departments;• Leading distinctive direct customer project management for custom tailored solutions targeting vertical market segments;• Creating and maintaining marketing collaterals such as product and customer specific presentations, product briefs, product brochures and white papers;

Israel

• Internet marketing and social media, affiliate program, SEO/SEM and direct marketing.• Creating business opportunities and cooperation with global customers and suppliers;• Establishing of strategic customer care and support procedures.

Israel

• Vast experience with international costumers and vendors;• Defining Ad-server system for campaign management;• Ability to track and define customers requirements;• Developing working procedures and methods.

• Leading and managing media marketing team of 3 employees; • Evaluating profitability and meeting market penetration goals;• Leading marketing campaigns to drive revenue and profitability growth.

•Leading an enterprise optimization project in manufacturing process and quality of service;•Managing and analyzing databases of product trees;•Developing and implanting newest methodologies and work techniques and processes.

Master'S Degree, The Interdisciplinary Program In Conflict Resolution, Management And Negotiation

Ba, Business Management And Psychology

Business Management and Psychology

Graduate, Computer Science Practical Engineering

Computer Science Practical Engineering