Nir Lahav Email & Phone Number

Alon Tavor

Shoham,Israel

• Leading strategy for sales and trade, building plans for its implementation. Responsible for Sales Revenues that exceeded 4 billion NIS ($1.2 billion) in 2017. Created a digital strategy for retail on digital shelf.• Managing all Key Customer Accounts, aligned with the company business strategy. I developed a unique methodology of key account management that synchronized budgets between all 20 key accounts, creating alignment and methodology leading to greater efficiency across the Sales Division (responsibility for 20 key accounts.• Maintaining close working relationships with VPs of supermarket chains and owners of private chains. Win-win focus on pricing/size resulted in increased sales and profitability to retailers.• Managing complex negotiations with customers.• Responsible for budgeting resources (discounts, BTL). • Managing a team of 30, including 8 direct reports.• Managing interfaces and processes within the organization with GMs of business divisions, marketing managers, national sales managers, financial managers, TM, human resources, planning, operations, headquarters.

Israel

• Managed sales revenue in excess of 1 billion NIS.• Managed and led several sales channels and provided optimal solutions for chilled and dried goods. • Identified blue ocean gaps in the ultra-Orthodox, traditional, and Arab sectors. I was given responsibility for these sectors, including territories, regulations and wholesalers. This led to the development of a sales system which led to a 30% increase in sales over 3 years.• Worked extensively in the Palestinian Authority: I identified and developed a brand new sector and virgin territory in Gaza and the West Bank. It became a new source of revenue from zero to 60-70 million NIS in one year.We aligned all product packaging and content with PA health regulations. This arrangement has continued on an ongoing basis for all our products.• Managed approximately 300 people.

Israel

• Managed commercial marketing negotiations with the most senior managers in the private retail sector in Israel. • Responsible for a sales budget of NIS 700 million, in addition to managing marketing budgets, advertising, and discounts of NIS 100 million per year.• Initiated and implemented marketing and commercial collaborations with customers and leading companies in Israel.• Managed working interfaces with senior management in the Group's business units, as well as with service functions (Finance, Human Resources, Supply Chain, Engineering, IT).• Overall management of headquarters and field staff of about 330 people: key account managers, area sales managers, sales managers, distributors and dispatchers.

Responsible for setting and managing marketing budget, advertising and commerce of 35m NIS and a sales budget of 145m NIS.

Set up and managed marketing and advertising budgets of NIS 20 million. Managed sales to subscribers (door to door sales, telemarketing). Responsible for the customer service system (50k subscribers).Created initiatives and collaborations with companies.