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All-around team player in delivering growth and maximizing potential of online businesses: from measurement/tracking to discovering the hidden opportunities in the user journey.A proven record of 8 years in lifting conversion rates of gambling businesses KPIs (both operators and affiliates), hands-on and management experience in large-scale operations, and a consultant for measurement and tracking projects of different companies.I'm proficient in both technological and business aspects, with a dedicated approach to driving growth.
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Co-FounderGg Digital Marketing Agency Oct 2024 - Present
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Director Of MonetizationXlmedia Plc Jan 2023 - Nov 2024Israel -
Vp GrowthLead Capital Group Jul 2022 - Jan 2023IsraelLeading all marketing channels of several online immigration consultancy agents, including Paid Marketing, Creative, SEO and Content, Social, ORM, and Email Marketing.Initiated and executed digital and data transformation processes across the entire company, such as Lead Scoring and online purchase funnels for the entire product portfolio. -
Data And Analysis Lead - Casino Business UnitXlmedia Plc Nov 2021 - Jul 2022IsraelOverall responsibility for all data aspects of a ~$20M business (annual) including Defining and deploying measurement plans, ideation and creation of managment and operational dashboards via Looker, affiliate tracking, data extraction from business partners and its enrichment of the 1st party dataLeading the business' AB tests and personalization efforts to maximize the monetary potential of the sites' portfolioEnhancing decision-making with relevant data, influencing revenue generation by providing performance insights for key partnersIdentifying new opportunities for revenue streamsThe main Technologies' focal point in the business unit for developments in the data infrastructure, insights, and QA
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Conversion Optimization AnalystXlmedia Plc Apr 2018 - Nov 2021Main Google Marketing Platform focal point for the entire organization.Initiated and executed cross-company procedures, such as:standardizing the online and offline measurement of over 100 affiliate websites generating over $50M annually
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Optimization AnalystWilliam Hill Aug 2014 - Apr 2018IsraelFull responsibility of optimizing acquisition campaigns across a wide variety of International gambling brandsDeveloping and managing complex web analytics profiles, which allows monitoring and spotting the daily trends in traffic and new a/b tests opportunities to maximize conversion ratesDaily hands on use on the most advanced tools for analysis, a/b testing and personalization such as: Google Analytics, Adobe Analytics and Adobe Target and VWOExpertise in locating and fixing leaks in conversion processes on ongoing campaignsBringing to the table innovative and effective re-marketing activities that assist CRM department efforts -
Editor In ChiefCellcom May 2013 - Jul 2014Head of Cellcom's digital platforms (website, e-commerce site and mobile app) – in charge of the website's content editors in order to achieve the department KPIManaging the department's requirements from IT, and working side by side with the developing and QA teamsMarketing project manager of Cellcom's E-Commerce website– leading the project from A to Z (wireframes and UX phase through development, planning and executing the launching campaign) -
E-Commerce ManagerCellcom Oct 2010 - Apr 2013In charge of Cellcom's online store while taking care of continuous implementation and maintenance issuesDuring this period I required vast knowledge in 2 Dot.Net CMS platforms: Microsoft SharePoint 2007 and the open-source system SageframeHands on experience with On-Page and Off-Page SEO of Cellcom's websites, alongside managing and optimizing the daily Google Adwords campaigns of the websiteGained vast experience in web analytics platforms such as: Google Analytics and Netinsight's Unica and different business intelligence productsThe role required daily "out of the box" thinking in order to customize sale and service solutions to the company's business needs
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Knowledge ManagerHot Oct 2007 - Oct 2010Managed and designed knowledge templates and items to the company's call center agents, in order to increase customer satisfaction and achieve maximum efficiency Deep knowledge in KMS Lighthouse knowledge managment platform -
Technical Support AgentHot Jan 2007 - Oct 2007Supporting customers through technical problems using the company's television broadcasting services
Nir Levy Education Details
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Ruppin Academic CenterBachelor Of Business Administration (Bba)
Frequently Asked Questions about Nir Levy
What company does Nir Levy work for?
Nir Levy works for Gg Digital Marketing Agency
What is Nir Levy's role at the current company?
Nir Levy's current role is Growth & Monetization Specialist.
What is Nir Levy's email address?
Nir Levy's email address is ni****@****m.co.il
What schools did Nir Levy attend?
Nir Levy attended Ruppin Academic Center.
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2delek.co.il, tescom-intl.com
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