• Website Campaign Management• Webengage Customer Journeys and Analysis• Managing and Handling SEO MOM Tasks.• WhatsApp Marketing• Sales Forecasting and deciding POA for the same• Overlooking Retention Marketing as a whole for all the platforms including Email, App, SMS, etc.• Coordinating with Multiple Teams for Acheiving Project Goals.- Monthly Reporting for all respective Marketing Channels

• SEO:- Meta Title and Description Optimization- Keyword Research- HTML and URL Optimization- On Page Content Optimization- Off Page SEO - Guest Postings, Blog Submissions, Finding Backlink Opportunities, Pinterest, Image Submissions, Business Listings, etc.- Creation and Nurturing of Landing Pages- Interlinking- Hub & Spoke Content Model Planning and Implementation handled End to End.- Technical Audit- Tracking and Analysis of Keyword Rankings- Using Ahrefs, Ubersuggest, SEO Plugins- Getting Traffic and Conversion event Insights from Google Analytics and Google Search Console accordingly.• Email Marketing: - Campaign Planning and Implementation MoM- Increasing Email Open Universe strategically.- Email User Personalization- User Segmentation• App Marketing:- Daily App Push Planning and Scheduling- App Push Time Optimization- App Sales Tracking and Analysis- Ideating ways to increase App Reviews & Downloads and also curating user journey for the same.- Making Inactive Users on App to Active Users.- Product Ideas for App UI/UX Improvement• SMS Marketing - Handling Textlocal SMS platform for Indian Users and Attentive platform for US,UK and CA users- Planning, Optimization & Analysis of SMS User JourneysCustomer Journeys and Segmentation:- Creation and Optimization of User Journeys for following user events - Add to Cart (Cart Abandonment), Wishlist & Product Abandonment on Webengage Platform- User Segmentation on Webengage for various Use Cases.- App Uninstall and Feedback Journeys through Interactive Form

• Handling On page and Off page SEO • Handling WordPress backend• Generating Backlinks• Optimising Blogs• Teaching and Assisting new interns in building backlinks• Handling GMB for various clients

• Generating Leads• Engaging Clients and Leads through Cold-Calling• Assisting in Sales Conversion• Maintaining Leads data

Had great exposure towards growing business and also creating ad campaigns for attracting new customers through digital marketing and also converting them.I also received LOR for my work.Overall gained a lot of experience during my internship period.