Brand Accelerator and Sales & Marketing Success Leader with 7 years of experience in going the extra mile to secure incremental revenue growth in highly competitive markets; leads multiple complex business development initiatives in entrepreneurial environments based on strategic analysis and research, in addition to excellent leadership and interpersonal skills. Responsible for Trade Marketing Operation – Pan India for two products: Welspun & Spaces. Enhancement of Brand Visibility through deployment of In-shop & On-shop branding in multi brand outlets. Designing, Production & Procurement of POSM. Plan Trade Marketing yearly calendar & design activities based on locations. Planning & Implementation of Trade Marketing. Developed NPL planning, design PLC, Sales planning & its GTM. Conduct of BTL activities. Responsible for Festive planning based on states & its effective execution. Vendor Management based on activities. Budget Management Conduct audit through agencies. Conduct Distributor & Retailer meet. Project Management – Drive product wise campaign. Monitor sales team productivity & work to increase it. Boost sales through schemes for retailer. Drive Primary through distributor various scheme.

 Responsible for all BTL activity for Broadband business. Responsible for Brand communications across Mumbai, Navi Mumbai and Thane and Vertical. Adhere to Brand guidelines and generate visibility. Layout creations through agency/ vendor Production/Procurement of Posm Posm and Semi permanent elements deployment in Market, RWA and Stores. In-shop and On-shop Branding of all owned and Franchise retail store Responsible for overall look and feel of stores Signage deployment in mass retail and RWA. Responsible for BTL activities such as No Parking Board deployment in RWA, leaflet in Newspaper, Carry bag distribution, Stall branding Hyperlocal Marketing Conduct Road show in RWA and helps to create visibility and generate leads. Engagement in RWA through various activities such as Drawing competition, Celebration of Independence Day, Republic Day, Navratri and others. Create mass visibility through deployment of Hoarding and Bill boards across Mumbai Budget management Merchandiser management Agency Management & Vendor management

Overall Sales & Retailer engagementDeveloped NPL planning, design PLC, Sales planning, Mumbai unit sales forecasting. Designed Target planning, Scheme & incentive planning for all channel partner & sales team.Structured sales incentive for retailer & sales team evaluating every NPL planning & PLC performance & competition tracking & market intelligence.Developed Sales policy & scheme for Retailer, Distributors & sales team. Responsible for Monthly Retailer incentive (Major 14% cost), sale team major (1%) & Specific product incentive (2%), Distributors (4%).Led sales revenue from INR 80 cr per month to INR 100 cr in 4-month duration

Production of POSM & POP material & deployment through internal & sales team.In-shop Branding based on campaign.On- shop signage deployment in stores with mobile sales.Conduct mall events & RWA events during new product launch.Customised retailer signage & In-shop.Conducted metro branding & Other hoarding.Vendor Management.Budge Management.Overall Sales & Retailer engagementIn-shop & On Shop BrandingLayout CreationPOSM production & deploymentVendor Management