Lead the digital Transformation program with $2M tech budget. Entrusted to turnaround people, processes, and technology to modernize/digitise key operations and to realize the CFO vision of data-driven decision-making through automated, integrated & standardized collection, organization, and distribution of data across the business value chain, which will directly result in the business and revenue growth in sync with effective management, resulted in 200% growth in e-commerce business.

• Initiated the digitization transformation process in 2015 and increased the percentage share in automation from 2.3% in the year 2015 to 63% by the beginning of the year 2020. Major products came into reality – B2C Retail Website, Customised CRM for service desk and Sales, Corporate Booking System(CBT), SAP Integrated SBT Booking solutions(SAPSBT), API Distribution based application, and Data Analytics Tool.• Deployed further improvements in performance, training, and maintenance in year two to include all products, without increased staffing.

Being part of one of the Indian start-ups based out of Hong Kong as Head-Product & online business and managing teams across Hong Kong, Macau, UAE, Thailand, and Malaysia mainly. Introduced DMC Product to manage the contracting team, business development team, backend operation team, ground fleet team, call center, and finance team. Product has multiple Business layers – B2B, B2C Franchise, PSA, GSA, API distribution, and smallest point of sale like a homemaker.

Highlights: Product Lead for Franchise Business Module – Development and Enhancement.Business Impact: franchise business module was based on the B2B Product module, post-launch – this business module acquire a share of 15% in overall gross revenue.

Re-engineered the B2B sales & distribution mechanism of leading Online travel portal/DMC, by integrating 15 global online vendors onto a single platform. Resulted in the conceptualization of India’s largest XML-based B2B online portal, with a capacity of more than 900 sales windows.Professional Achievements•Spearheaded the development of New hotel online reservation system – Parsec (XML interface) •Successfully partnered with a leading French cruise to win exclusive distribution rights for Indian market •Recognized for realising an unprecedented no. of New Accounts – Agencies & Supplier for our product Line •Successful Contracting with the overseas supplier for best deals – hotels / tours •Strategic supervision of All Business Development work in the company. •Managing the critical financial settlements – both supplier and Agent ends •Actively involved with senior management in framing of new operational policies and process. •responsible for conceptualizing and executing new marketing activities

Worked as the business solution consultant.