Niraj Kumar Email & Phone Number

Mumbai, Maharashtra, India

• Conducting Advertising Campaigns in Digital Media: SEO, SEM, PPC, SMM (Facebook, Instagram, Twitter, LinkedIn, and YouTube).• Generating Leads and increasing the prospect pool to support the sales team and grow business.• Conducting research and analysis of competitor strategies using different mediums.• Prepare and implement the Annual Marketing plan and budget and analyse the marketing objectives and ROI.• Track, report, and analyse website analytics to uncover insights to drive new initiatives and campaigns.• Measuring and reporting on the performance of all digital marketing campaigns that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc., and assessing against goals (ROI and KPIs), trends, and insights to optimise spend and performance.• Manage the website, collaborate with internal teams to create landing pages, optimise user experience, and evaluate metrics that affect our website traffic, service quotas, and target audience.• Build a digital marketing roadmap and create unique positioning, strong communication for the digital platform and identify target audience.• Improve SEO performance and use Google Analytics to collect website performance intelligence.• Coordinate with cross-functional teams, including marketing, design, and web development, to implement SEO enhancements, site speed optimisation, mobile responsiveness, and schema markup.• Prepare regular reports on SEO performance and present findings to stakeholders.

India

• Conducting Advertising Campaigns in Digital Media: SEO, SEM, PPC, SMM (Facebook, Instagram, Twitter, LinkedIn, and YouTube).• Generating Leads and increasing the prospect pool to support the sales team and grow business.• Conducting research and analysis of competitor strategies using different mediums.• Prepare and implement the Annual Marketing plan and budget and analyse the marketing objectives and ROI.• Track, report, and analyse website analytics to uncover insights to drive new initiatives and campaigns.• Measuring and reporting on the performance of all digital marketing campaigns that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc., and assessing against goals (ROI and KPIs), trends, and insights to optimise spend and performance.• Manage the website, collaborate with internal teams to create landing pages, optimise user experience, and evaluate metrics that affect our website traffic, service quotas, and target audience.• Build a digital marketing roadmap and create unique positioning, strong communication for the digital platform and identify target audience.• Improve SEO performance and use Google Analytics to collect website performance intelligence.• Coordinate with cross-functional teams, including marketing, design, and web development, to implement SEO enhancements, site speed optimisation, mobile responsiveness, and schema markup.• Prepare regular reports on SEO performance and present findings to stakeholders.

New Delhi, Delhi, India

• Plan and execute on-page and off-page SEO strategies such as link building, press releases, blogs, articles, guest posting, bookmarking, infographics, review posting, influencer outreach, and partnerships to build a strong backlink profile.• Actively involved on all social media channels to increase user engagement and reach out to influencers.• Check and fix webmaster issues and correct the broken links, website speed, and performance analysis - core web vitals, fetch blogs & website URLs to Google & other search engines.• Involved in schema markup (FAQs, breadcrumbs, news, and other features).• Editing page content, titles, meta, headers, alt text, open graph tags, w3c validation, keyword research, and mobile-friendly SEO according to the site’s requirements.• CMS platform website optimization – both dynamic and static, CS-Cart, Magento, Wordpress/Shopify optimisation.• Using Google Tag Manager (GTM) tool for data-tracking, right from homepage search to register.• Using Microsoft Clarity tools to track website usage statistics, session recordings, and heat maps.• Using Google Analytics/GA4 and search console tools to gather web traffic data, interpretation, and strategic insights.• Utilise SEO tools to track and analyze key performance metrics at all levels.

Noida, Uttar Pradesh, India

• Handled all types of link-building campaigns at all levels, from blogs to profile creation, articles, PR, bookmarking, classified ads, document sharing, forums, Q&A, blog commenting, and more.• Use of Google Analytics and Google Webmaster tools to collect web traffic data, interpretation, and strategic insights, as well as conduct performance analysis - core web vitals, fetch blogs & website URLs to Google and other search engines.• Involved in schema markup (FAQ, breadcrumbs, news, business info, featured snippets, pagination issues, concise URLs, canonical, visuals invent, and cultivating engagement).• Editing page content, meta, header tags, alt text, robots.txt, and sitemaps (XML/HTML).• Overseeing social media and its engagement, including Pinterest marketing, social sharing, micro-blogging, photo sharing, video sharing (YouTube, Vimeo), and others.

New Delhi, Delhi, India

• Manage all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brand consistency.• Manage and improve online content, improve SEO performance and use Google Analytics and Webmaster tools to collect website performance intelligence.• Manage all link-building campaigns at all levels.

New Delhi, Delhi, India

• Involved in every aspect of link-building campaigns, including blogs, press releases, articles, bookmarking, classified, guest posting, web directory, and more.• Editing page content, titles, meta, headers, alt text, robots.txt, sitemaps, keyword research, mobile friendly SEO as per the requirement of the site.

Master Of Computer Applications - Mca, Computer Science, A

Bachelor Of Computer Applications - Bca, Computer Science, A