Work experience of more than 16 years in managing Sales, Business Development and Operations at PAN India level. Implemented plans to increase depth and width of market penetration for established brands and on other hand also revamped completely the sales structure with consolidation of numerous regional and fragmented sales function at PAN India level. Strength in corporate, Institutional and large modern format sales. Undertaken brand and SKU rationalization and implemented strategies to capture leadership position. Implemented SAP (SD Module) of unstructured /decentralized all India operations and also ERP for start-up operations. Skilled in Business Process Reengineering (BPR) and organizational restructuring. Planned and implemented entire operations in India from forecasting to material management, warehousing, and distributions to end customers, enrollment of customers, order processing, invoicing, payment collection modes and gateway integration. Developed complete service strategy for serving with best in industry experience. Setup and manage call center operations. Have successfully performed roles of profit center head and have strength in developing budgets and controlling.