Niraj Pandya Email & Phone Number

Mumbai

Primary Role• Achieve Volume Targets, Value Targets to be monitored monthly• Increase Market Share to 50% for writing and color pencils in countries already present• Open new markets to increase geographical presence• Strengthen distribution network in each country to ensure countrywide distribution• Build and strengthen the international sales teamPlanning for each country• Volume Targets, Revenue Targets , Promotion Budget• Developing the multi-year brand and product roadmap• Preparing the marketing goals for the year based on the roadmap, competitive activities and consumer analysis• Understanding country specific market requirements & opportunities and identifying potential for new products to be launchedExecution of Plans• Planning and executing marketing activities based on goals • Promotions• Pricing • Packaging• ALT and BLT communications• Working with distributors to ensure availability of products and execution of BLY• Defining market and product requirements for new product releases including features, functionality and release timing by working closely with sales & production• Training sales force of distributors• Develop new sale and distribution channels in line with the organisation goals and objectives • Endure Distributor ROI• Monitor marketing & sales reports on regular basis from country distributors• Ensure regular updates and timely sharing of reports with the reporting head

Mumbai

Channel Sales Management - General Sales, Mumbai

Mumbai & Maharashtra

Repeatedly produced sustained business and revenue growth in existing and new markets; Possess integrated set of competencies related to Strategic Planning & Operations ManagementProactive and creative Sales & marketing professional with a demonstrated record of achievement in conceiving and implementing ideas that fuel market place presence and drive revenue

Mumbai

1) Handled Key accounts in Contract Manufacturing at VVF for Soap manufacturing, Supply of Soap noodles to various FMCG giants, 2) Handling Various brands like Dettol of RBI, Dabur, ITC, J&J, Amway etc for their manufacturing of various brands / Skus3) Instrumental in budgeting & pricing with actively assisting the management for Annual Business Plan (ABP) considering growth in Volume and Net realization 4) Handled General Trade & Modern trade for JO, DOY Care, DOY Kids brands in Mumbai / Pune (Metro assignment)5) Worked actively as a Sales Cordinator for SAP implementation in Sales function (Row material to Factory till end user)

Proven track record of achieving y-o-y Sales Targets and GrowthHands-on experience in Area-Mapping, Distribution Networking, SKU wise product analysis and making presentationsStrong attitude towards B2C & B2B business, Channel sales management. New Product Development by working out and effective execution of various Market Development modules. In depth knowledge of taxation, excise modalities and government transactionsDevise plans, supervise and control sales budgets and accounts of receivablesHighly Focused, Results Oriented and possess excellent people and relationship management skills

Significant highlightsSteered a team of 7 Area Sales Manager across 7 regional offices, 40 Territory Sales In-charges, 3 Logistics & Admin people in sales operations for consumer products like M seal, Fevikwik, Steelgrip etc in direct supply and through institutional sales resellers/ distributors (380 dedicated Resellers across the country + 400 IWSS for Retailing).Instrumental in maintaining a consistent growth of 35% on cumulative basis.Credited for innovative initiatives for increasing the profitability for the company like effectively worked on discount management system leading to enhanced sales with increased profitability.Played a pivotal role in developing and handling strong & focused channel network across the country ensuring deep penetration, wide reach and escalated visibility for the company.Distinction of handling major clientele of Automobile OEMs like TELCO, M&M, MUL, Eicher, Hero Honda, Govt units like Ordanance Factory, and many more across every industrial segments using dedicated Channel Sales partner. Handled retailing of all India across all industrial dominated towns with significant market development activities on the field resulting in increased sales from the counters of approx Rs. 12 crore. Spirited efforts in opening markets in New towns/ industrial towns and appointed a New channel of approx 400 IWSS (Industrial Wholesale Stockist) to better coverage to retail outlets nearby to / in the Industrial areas like MIDC, GIDC etc. Distinction of making a breakthrough orders from Maruti Udyog Ltd. for approx 10 tons rubber adhesive per month, as well as similar bulk orders from Sonalika Tractors for engineering adhesives, Bajaj Tempo, Force Motors respectively. Successfully developed and executed key Brand wise Market Development Module handbook to ensure the trial generation and to develop the new customers, markets, segments. Revenue contribution approx Rs. 40 Crore

Significant highlightsDemonstrated excellence in breaking all records and achieve historical volumes in Santoor Soap Brand for Successive 7 Quarters leading to exponential value sale growth of over 76% in 2006-07 through channel sale network.Successfully promoted products like Santoor Soft Hands, Santoor, Wipro Shikakai, Chandrika Soap, Santoor Hand wash, Wipro Baby Soaps, Baby Oil, Diapers, Nappy pads, Talc powder etc. Played a pivotal role in establishing very high rack space in all Modern trade stores like Big Bazar, Adani, Star Bazar for Santoor Soap, Milk & Rose and Wipro Baby Soft (Baby Range of Products like Diapers, Nappy, Oil, Soap, talc).Credited for significant efforts in effectively controlling the whole sale market rates, and controlling Spurious (Duplicate) products through legal actions of Raid with Intelligence Agencies.

Significant highlightsAcknowledged for distinguished efforts in increasing the Reseller Network, Key Accounts and Mega Customers in the territory to record highest growth all over India for consecutively 3rd Financial Years.Received wide recognition & special appreciation from the Directors of the Company on numerous occasions owing to outstanding contributions through out the tenure. Stellar performance in bagging key accounts including Lear Seatings (P) Ltd, Eicher Motors, Ordinance Factory, Major cement plants and Refineries in the region, Exposure to Government sales from Railways, Roadways etc.

Significant highlightsHold the credit of successfully launching the product range of the company for the first time in Gujarat region.Played a key role in establishing the basic network in Gujarat like Manpower- SOs, SRs etc, Company CFA - Zonewise, Distributors - Townwise and Substockists - For Rural coverage. Played a lead role in developing the distributor network for retail and agency network for government and institutional supplies as well as bagging huge orders for NAFAD & IFFCO.

PROFESSIONAL ENHANCEMENTSAttended numerous training programs/ workshops/ seminars to remain on the cutting edge by keeping abreast of rapid-change and highly competitive environment, such as;Coaching For Leadership - Whitehead Mann Module by Trainer Prakash Kolluru.Relationship Selling - By InspireOne at TACK International. Out bound Training for Leadership and Group Dynamics with M/s Pegasus Management Institute (With Ex Military Commandoes)Building up the Brands by Brand Guru Mr. Jagdeep Kapoor at Samsika Marketing.

Mba, Management

Masters, Business Administration Specializing; Sales & Marketing

B Sc, Physics

Bachelor Of Science, Physics

Hsce, Science Subjects