As partner at Ido design, developed with Minali Verma, also alumni, CEPT, a multi disciplinary design firm with varied clientelle across industries. Added a strong value based and ethical practice framework respecting design team from various design schools across the country. Developed a strong network of clients and consultants to be able to service a wide variety of client needs ranging from Interior Architecture, Furniture Design, Identity Design, Branding and Positioning Strategies, Exhibition and Temporary Design. Handled Design Direction starting from Client Brief and programming to Site based execution and Overall Networking.

Teaching Design Management course for one semester for students across faculties at CEPT University

Consulting Services Vertical covering Business Consulting, Media Planning, Branding Strategy, Analytics and Archiving with partners Rutvij Oza and Asif Kadri

The Ahmedabad Regional Chapter of Institute of Indian Interior Designers

Visiting Faculty Taught Courses at Undergraduate Programme in various semesters across years :Graphic Design / Communication Skills / environmental Graphics / interior Design Space Planning and Studio / Elective on ' Design Concept development Process through Word Concepts and Metaphoric Thinking'RESEARCH GUIDE to Undergraduate Research Thesis at Interior Design Programmes, IED, Vallabhvidyanagar and SID, CEPT, Ahmedabad

Worked mainly as Set Designer evolved a formalised system for Production and three dimensional visualisation techniques along with Anoop, alumni IIT, Mumbai. Worked on various sets for Music Videos including Shankar Mahadevan's Breathless, directed by Farhan & Zoya Akhtar; Phalguni Pathak's 'Yaad Piyaki Aayegi; Tips Film ' Kacche Dhaage'

Worked on one of India's Premier Internationally collaborated project - Reliance Corporate HeadQuarters, Mumbai, jointly designed by HOK, London. Exposure to large scale project Design and Design Communication across the two offices in India and UK.