Niraj Shetty Email & Phone Number

Maharashtra, India

Memory updatedHere’s an updated version that includes your expertise in technical SEO and YouTube content creation:As a results-driven marketer with over 14 years of experience, I specialize in driving direct-to-consumer (D2C) business growth, improving customer retention, and increasing lifetime customer value (LCV) through strategic MarTech implementations.Leading Pan India integrated marketing for Forex Cards, Remittance, and Foreign Currency Notes, I have successfully implemented Marketing Automation and a Customer Data Platform (CDP) across ERP, web, app, and CRM systems. As an expert in technical SEO and YouTube content creation, I have driven substantial growth in organic impressions and page clicks. My local SEO efforts also generated over 30,000 leads through Google My Business.Leading the B2C Marketing and Sales. Launched new website wsfx.in, overseeing a team of UI/UX Designers, managing Advertising & Media buying Agencies Consumer research, competition analysis, and developing strategic plan for Direct-to-Consumer (D2C) online expansion.YouTube-Centric Informational Marketing

Mumbai, Maharashtra, India

Developed 360-degree campaigns across Print, TV, Outdoor, digital, and social media.Managed e-commerce website through ShopifyOrchestrated successful photo shoots and video ad creation for creating brand campaignsOrganized events and exhibitions, significantly increasing brand visibility and driving sales.Implemented Zoho CRM for efficient lead tracking in lead generation efforts.Utilized DV360 for programmatic media buying, increasing brand awareness through digital campaigns.Managed agency relationships and marketing budget, ensuring efficient allocation and maximizing ROI.

Mumbai, Maharashtra, India

Detailed Role description:• In charge for overall Business management handling independently.• In charge of profit Focused Business Growth.• Managing the online partners for room booking.• Maintain quality standard across, category. With a focus on Return on investment.• Liaising with various Government department namely MCGM, FSSAI, EXCISE.• Creating sop for the departmental mangers, for addressing accountability and managing the internal process efficiently.• In charge of hiring of staff for all departments.• Reorganizing / restructuring of the kitchen department and achieved 25 %net profit.• Maintained 52 % gross and 22 % net margin on liquor sales• Independently managing legal matters, with an expertise in structural document and licensing process

Mumbai, Maharashtra, India

Detailed Role description:• ATL campaign (print campaign pan India)• Providing turnkey BTL support to 96 centers • College Connect program (2965 colleges across India) 4-point approach.• Liaising with creative agency, media agency, vendors.** Started a Distribution channel to sell books online- 732 books sold through this channel with revenue crossing Rs 4 Lakh in 4 months.

Mumbai, Maharashtra, India

Detailed Role description:• Timely execution of the ATL campaign.• Ensuring the Brand guidelines are adhered by the agency and vendors• Providing the internal departments with in-house marketing support. • Creation of testimonial videos for internal department.• Cost managementATL campaign• Jeene Ka License• Daddy Kamaal Bacche Dhamaal (PTC Punjabi)BTL campaign (Branch)• Be the light (Diwali contest)• Child Contest• Star of the world cup contest