Responsible for Pan India business as a BU Head for Consumer Lighting Rs.360 cr+ & Wire Division Rs. 240cr+ business annually. Strength of Manpower handing 4 RM'S/22 Branch Heads/156 SO's/ 250 LAS's/ Factory & Support Division. Completely responsible for both division EBITA along with Strategy/ Operation Plan/ Budget/ Channel Distribution/DMS along with 2025 MISSION Rs.1000cr. Business in both division.

• Maintaining and increasing market share for the business• Responsible for strategic business planning for all the product lines.• Developing long term goals and visions for the Business unit to achieve.• Handling 32 branches with a vertical focus on Luminaires and LED.• Managing National sales team of- 26 branch heads, 4 RSM’S, 32 ASM’S, 107 SO’S.• Managed the promotion and direction of the sales activities among customers or prospects in PAN India level.• Reviewing… Show more • Maintaining and increasing market share for the business• Responsible for strategic business planning for all the product lines.• Developing long term goals and visions for the Business unit to achieve.• Handling 32 branches with a vertical focus on Luminaires and LED.• Managing National sales team of- 26 branch heads, 4 RSM’S, 32 ASM’S, 107 SO’S.• Managed the promotion and direction of the sales activities among customers or prospects in PAN India level.• Reviewing market dynamics to determine customer needs, volume potential, and price schedules, for the Business group.• Formulate forecasts on anticipated market sales. Analyze sales statistics to formulate policy and assist in promoting sales.• Study schedules and estimate time, cost, and labor estimates for completion of job assignments for the assigned manpower. Show less

Handling the entire division of Consumer Lighting business Pan India. Responsible for the over all strategy, planning, sales & distribution and also responsible for the EBITA.

Responsible for the Company entire lighting business.

Responsible for complete consumer lighting, Wire Division and switchgear business and PVC division on PAN India basis for sales & distribution.

Responsible for the lighting business of PAN India & also responsible for India -China JV business.

Philips Electronics India Ltd August 2000 to March – 2010Regional Marketing Manager (Northern Region )Work Profile:• Planning & implementing the Regional MARCOM plans; Tracking and evaluating the effectiveness of the same..• Redefining systems and processes to streamline appointment/ development of dealer network.• Personal & professional skills development of team mates for enhancing their capability & productivity.• Communicator and Coordinator between Head… Show more Philips Electronics India Ltd August 2000 to March – 2010Regional Marketing Manager (Northern Region )Work Profile:• Planning & implementing the Regional MARCOM plans; Tracking and evaluating the effectiveness of the same..• Redefining systems and processes to streamline appointment/ development of dealer network.• Personal & professional skills development of team mates for enhancing their capability & productivity.• Communicator and Coordinator between Head Office and Regional Office.Achievements:• Initiated the successful launch of Philips Modular Switches across the Northern Region.• Initiated the successful launch of Philips Mixer Grinder & Iron in semi urban across the Northern Region.Branch Head- WB – July 2007 to Jan 2009Branch Head- Kolkata - Mar 2005 to June 2007Branch Head- Bihar/Jharkhand – Mar 2004 to Feb 2005 Asst. Manager - E.UP- Feb 2003 to Jan 2004 . Sales Executive- Rajasthan -Augt 2000 to Jan 2003. West Bengal-Work Profile• Responsible for Rs400mln / annum sales.• Handling – Distr-32/ Dlr-5.• Reportees - 6• Appointment, Development & Evaluation of Channel. Penetration in low coverage markets, investment analysis and increasing market share.• Redefining systems and processes to streamline appointment/ development of dealer network.• Coaching the team mates to enhance their productivity.• To handle and administer a company operated stock depot.Achievements:• Joined as Sales Officer in Aug 2000 and promoted to Asst. Manager in Jan 2002, and promoted to Area sales Manager in Feb 2004.• Recognized with Best ASM award 2004 to 2008 continuously in the region • Taken Rural as a project market & increased the sales volume in West Bengal by 40% against an Operational Plan for two consecutive years (2007 and 2008). Show less

Responsible for the Re-distribution of the business.