Designed and Developed Reward System (Cogo-Points):Created a comprehensive reward system that allowed users to earn points and rewards based on their platform usage. Users can use points from their wallets to avail discounts on services or buy vouchers on the platform.Designed and Developed Referral System:Engineered an affiliate program that rewarded users for referring other customers to utilize the platform's services. Integrated a rewards mechanism, empowering users to obtain vouchers, branded products, or discounts through the referral rewards.Developed Features for Campaign Marketing Engine:Contributed to the enhancement of the Campaign Marketing Engine by adding multiple user engagement features. Enabled marketers to schedule and execute campaigns targeting segmented users, bolstering user engagement. Marketers were able to track users interaction with campaigns on the platform.Developed Budgeting System for Organization Agents: Designed and implemented a Budgeting System that empowered organization managers to control and manage promotional discounts. Facilitated managers in limiting the extent of promotional discounts their agents could offer to users for service utilization.Developed multiple Communication channel feature:Creation of templates for different channel which can be used for transaction and marketing purposes. Integration of APIs with service providers like AWS, WeChat, etc. Also pioneered the Communication Control Engine to exert centralized control over all communication dispatched through the tool.Leveraged Event System for Automatic Campaigns:Engineered strategies to initiate automatic campaigns, driving heightened user engagement with the product.

Build and optimized machine learning models for predicting companies outcome through different courses, teachers, months and many other factors. Also using Tableau provided a visualisation for all the models.