1. Conceptualize the Digital Analytics strategy for Hays Plc. for UK&I , AMERICAS, EMEA and APAC.2. Write Analytics Product Requirements Documentation listing features vision, metrics/KPIs, data sources, detailed design, ensure design of solution features includes data architecture, user interface and user experience.3. Develop and drive digital vision for Hays, create next generation Digital strategy and roadmaps, conduct competitive analysis and benchmarking.4. Recruit & Lead SME delivery team for digital marketing and web analytics.5. Make web analytics roadmap on implementation, operation, reporting and optimisation.6. Single point of escalation to resolve issues, prioritizes projects, or develops high-impact work.7. Drive training and knowledge on digital marketing and web analytics for Hays.8. Creating road map for A/B and multivariate testing requirement and deliver for Hays worldwide.9. Mentoring on best practices and industry update for entire digital property and web analytics.10. Rating team member work, succession plan and evaluation of delivery.11. Creation of delivery and optimization of team bandwidth, SLA, TAT and career roadmap.

1. Leading Digital optimisation team for customer acquisition and lead generation.2. Optimisation of customer acquisition funnel, reinventing new ideas to further lower the cost of acquisition.3. Drive the digital analytics metrics architecture for execution of enterprise web analytics for iYogi.4. Develop and modify JavaScript code and site catalyst plug-in to execute web analytics strategies.5. Manage the data capture settings of the primary web analytics platform6. Collaborate with technical development/web technology teams for the implementation of data capture techniques.7. Validate and debug implementation and follow up until issues are resolved.8. Build tagging requirements and specifications for Adobe SiteCatalyst.9. Setting up new reporting suites, setting up and managing eVars, props and events.10. Coordinate with other business and technical owners that receive and process the SiteCalalyst data.11. Interact frequently with team via phone, email, and/or in-person including interaction with marketers, analysts, web developers, and C-level executives.12. Become an expert in the use of Adobe products (SiteCatalyst, Test & Target, Adobe Media Optimiser-Audience Manager) and the methods by which they can be used to effectively optimize online businesses.13. Dashboard reporting for management and other stake holder of digital properties.14. Additional Responsibilities :* Act as a lead point for all Digital Marketing Channels (SEO, SEM, PPC, Email & Affiliates).* Work with Digital Marketing Team to make recommendations in regards to Digital Marketing Suite technical implementations and analyzing results.* Build technical/business relationships with Adobe Consultants maintaining the highest level of professionalism. * Support additional team members by mentoring and teaching * Work closely with the Quality Assurance team to ensure professional delivery of technical implementations

eMetrics worldwide reporting work for EMG eMarketing Team.1. Leading eMarketing & eBusiness operations for AMERICAS, EMEA, JAPANS and ASIA.2. Create and charter project scope and manage the end deliverable to business.3. Validate and debug implementation and follow up until issues are resolved.4. Build tagging requirements and specifications for Adobe Site Catalyst.5. Setting up new reporting suites, setting up and managing eVars, props and events.6. Coordinate with other business and technical owners that receive and process the Site Catalyst data.7. Create dashboards on Site catalyst for senior management and various business units for AMERICAS, EMEA, JAPANS and ASIA synthesizing data from various sources. 8. Leading eMarketing and eMetrics team involve in measure of digital campaign, planning, implementation and tracking of digital campaigns data.9. Manage eMarketing Operations on Omniture/SEO/SMM including web publishing & web promotions different businesses, vendors and internal customers to provide effective and timely support.10. Plan and guide development teams in terms of technology, architecture, design and implementation.11. Working with marketing, product, and programming stakeholders to understand, define and prioritize tracking and reporting requirements.12. Implementing advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.13. Providing necessary training and mentoring for digital data measurement with SAS, Omniture, Discover & Radian6.14. Involve in making strategies on customer engagement, social media publishing and monitoring. 15. Conducting training on Web Analytics, digital data measurements, online campaigns (SEO,SEM,SMO).

1. Planning on how we can engage customer online and sell sms packages. 2. Website marketing with SEO/PPC/SMO with in house and 3rd party participation. 3. Provide expert level brief about designing and development with integration of payment gateway on website. 4. Operation setup for nurturing customer and selling packages when leads come in. 5. Updating Management for new incentives takes and taking the brand further.

#Defining websites SEO architecture to get maximum output from it, in terms of Search engines visibility and better user experience.#Defining web analytics strategy to track website, marketing campaign, email, newsletter and other online medium.#Web 2.0 planning and execution on major social media websites (Face book, MySpace, Orkut, Twitter etc).#Day to day analytics review, reporting and recommend changes and improvements in website and campaigns to improve maximum visibility and generate high volume of traffic.#Customizing WordPress and blogger templates to use for the brand purposes and use as target oriented micro sites.#Liaise with internet marketing executives to understand campaign requirements, recommend campaign designs and testing strategies, plan and execute competitive campaigns.#Technical leads on the methodology and best practices for Enterprise Marketing Management (EMM), and offer insights on how to improve campaign effectiveness through the use of specialized systems. #Develop marketing plans for each brand in conjunction with clients, whilst ensuring that marketing programs are in compliance with various privacy rules, regulations and communication policies.#Manage execution of each campaign and the associated activities of the marketing team for the acquisition, conversion and retention of players for the company's clients.#Conduct quality assurance on campaigns before they go live and monitor campaign execution.#Consult with Business Analyst to identity the latest trends and the strategies of competitors pertaining to promotions and the marketing of interactive services.#Develop creative and technical briefs for promotional resource requirements.#Affiliate plan and strategy on acquiring of new affiliate and retention plan for existing one.#Co-ordinate marketing activities with operations including (supplier/agency relationships, events, trade-shows, expos, print media, press conferences and other required activities).

# Handling Team of 20 people consisting of SEO (10), Web Designers (4), Content Writers (4) and Data Associates (2).# Responsible for building web measurement guidelines and developing custom reporting dashboards as per requirement.# Defining web architecture for website for better result in search engines and better user experience.# Provide statistical reports of high level information to senior management.# Recommend methods to improve site usability and effectiveness based on reporting analytics.# Expert knowledge of key online metrics including web analytic tools - Hitbox, Omniture, Statcounter, Google analytics and web trend.# Keyword analysis and keyword generation for both SEO and PPC campaigns.# Competitor analysis using scientific methods and usage of tools which promote competitor analysis.# Running PPC Campaign(Google, Yahoo, MSN) for Travel based websites with different Ad Server (Double click, Atlas etc).# Solid understanding of technical aspects of online marketing, including database-driven functionalities, general web functionality, etc.# Tracking of traffic (including robots) that visit the websites and should be able to do an analysis.# Analyzing the deviation in the On-Page and Off-Page optimization technique for every specific search engine.# Plan, execute and measure implementation of On-Page Optimization and Off-Page Optimization campaigns.# Plan, execute and measure implementation of link building/exchange campaigns.# Plan, execute and measure implementation of UI changes for better search engines crawlers.

Development of E-Commerce portal. Working as a Search Engine optimizer and web developer.Configuring SMTP server for Emails.Developing web sites using Asp, Flash, Dream weaver, Photoshop and promoting the web sites in search engines to maintain the ranking of the websites.Providing Support to the Marketing person for website & Search Engine Optimization.Having final meeting with the client for SEO regarding keywords and final designing of the website.Responsible for Optimization and Ranking of the website.

Worked mainly on ASP development and web Designing and Development.