Niraj Rawlley Email & Phone Number

Gurugram, Haryana, India

Distribution partners for leading FMCG brands like Tropicana, Rajdhani, Jabsons,Dr Oetkar(Fun Foods), Madhur Sugar, Govardhan range of products & Frooti

Noida Area, India

Key Result Areas: * Engaged in building a robust and a solid foundation for a start-up business of FMCG (confectionery, mouth fresheners, snacks, beverages and personal care products)* Forecasting and planning to ensure profitability of products; analysing business developments and market trends for the organization* Identifying, developing and evaluating marketing strategy, based on business objectives, market characteristics, and cost and mark-up factors* Conceptualizing and implementing business strategies and projects to penetrate accounts and expand existing ones* Managing sales / marketing operations with focus on bottom line profitability by ensuring optimal utilization of resources.* Identifying new streams for growth to achieve repeat/ referral business* Developing marketing plans based on consumer preference and driving sales volumes; formulating marketing activities and policies to promote products and services of the company* Conducting competitor analysis by keeping up to date with market trends and competitor moves; evolving market segmentation & penetration strategies to achieve targets* Maintaining relationships with key decision makers in target organizations for business development* Administering activities pertaining to negotiating/ finalization of deals (commercial) for smooth sales & order processing* Contributing in credit control & receivables management and interfacing with clients to improve customer satisfaction and cultivating relations with them for repeat business* Collaborating with industry influencer and strategic partners to identify new business leads* Establishing short-term / long-term budgets & corporate strategies for achievement of business targets* Interfacing with the clients for suggesting the most viable services & product range and cultivating relations with them for securing repeats business

Noida Area, India

Gurgaon

Nov’13 – Oct’14 as Sales and Distribution Consultant with Sahara Q Shop, Gurgaon – All Businesses (Commodities, Processed Food, Home Care & Personal Care, Water and Retail Operations) Significant Accomplishments: Built a robust FOS Team (on 3P roles) Spearheaded appointment of 800 distributors Recognized for driving Hub and Spoke Model for distribution Developed Institutional and Horeca Channel Healthy Bottom Line correctionsMay’12 – Nov’13 - Providing Consultation Services on Business Development and Sales TrainingConsulting for Sales and Distribution for Start Up’s: Consulted an FMCG Major to help them launch breakfast cereals in India Identified test launch markets Managed the Sales Team during launch Provided On Job TrainingSales Training: Specialized in sales training and leadership development Imparted training to the following companies in the last 6 monthso Pepsi Foodso Zydus Wellness (SugarFree, Ever Youth and Nutralite Division)o Mccaino Cargill FoodsSpecial Projects:o Performed a retainership with Rasna that was based on the following key aspects: Set-up complete sales & distribution structure for their new Cereals business Product development, marketing support, strategy and test launch 3 year plan

•Execution of sales strategies and processes to win key opportunities•Planning and implementing business strategies to drive top line growths.•Developing and implementing agreed business growth strategies•Responsible for the profitability of the division•Effectively managing channel development and network expansion activities•Achieving financial and business goals•Revamping the sales volumes•Manage Business & Customer Relationship

Growth Path:Feb’08-Jun’08 Divisional Sales Manager- North/ Country Manager- Pakistan & NepalJul 06- Jan 08 Regional Sales Manager - North / Country Manager- Pakistan & NepalJan’03-Jun’06 Regional Sales Manager -– NorthJan’02-Dec’02 Trade Marketing Manager/ CSD Sales Manager –based in Mumbai (National stint)Jan’01-Dec’01 Regional Sales Manager – NorthApr’98- Dec’00 Sales Manager – EastApr’96-Mar’98 Area Sales Manager for Gujarat and MPJan’95- Mar’96 Sales Officer based for GujaratAccountabilities: Top line Volume and Value budgets Lead Profit Centre Operations. Sales & Marketing (BTL) operations. MIS Management Drive Promotional campaigns. On The Job Training. Review Sales Performance of sales team. New Product Launches People Management Significant Highlights: 6 Promotions in 14.5 year stint with Kellogg Business Growths year on year. Developed Strategies for Infrastructure Development. Distribution Expansion. People Management Visibility enhancement Talent Management Training Performance Review Third Party Management (Field Force- front line) New Product/ Category launches Develop Institutional Channel  Increase in Market Share Developing markets of Pakistan and Nepal Recipient of Best Sales Officer/Best Area Sales Manager/Best Sales Manager/Best Regional Sales Manager/Best Export Manager Awards.

 Top line Volume and Value budgets Lead Profit Centre Operations. Sales & Marketing (BTL) operations. MIS Management Drive Promotional campaigns. On The Job Training. Review Sales Performance of sales team. New Product Launches People Management

 Top line  Run Promotional campaigns. On The Job Training. New Product Launches Distributor and dsm Management

Bcom, Economics/Business Management

Education record