A independent consultant, passionate marketeer, with over 18 years of entrepreneurial and intrapreneurial experience. Handled P&L responsibilities spanning across multiple sectors & geographies, effective leadership with varied team sizes, worked with start-ups as well as established brands, is how I would sum-up my career so far.Being an entrepreneur has enabled me to learn the intricate nuances of running a business, issues at the ground level, understand customer mind-set and tweak the service offerings while keeping the core of the brand intact. Always followed the mantra of “constant innovation”.Over the years, being a seasoned business strategy professional, I have specialized in building business from conceptualizing to scaling up B2C businesses. Having set up businesses, have scaled it both in terms of revenue and team size, across sectors. Handled marketing strategy, digital marketing, local area promotions for different brands through my professional tenure.An empathetic leader, team player and a strong believer of calculated risks. It’s been years, but still a strong believer of two books – “Alchemist” & “Screw it, let’s do it” Personally, music lover, though I do not play anything, but I believe I have very good ears for it. I travel whenever I can and explore local cuisines, food is life and yes I enjoy my morning run.I would love to connect with you, you can connect with me here or give me a call, I don't bite.