-Spearhead new Invisalign and Retainer product launches across USA, Canada, and Latin America, driving market adoption and revenue growth while ensuring competitive differentiation and customer satisfaction.

-Provide marketing advisory services to a fast-growing health-tech startup focused on solving home care challenges for individuals with elderly loved ones and medically vulnerable children.-Develop startup's brand identity, messaging, and value proposition to effectively communicate its unique offering and differentiate it in the market.

Global software firm valued at $13B-Led product marketing for Process Mining (#1 global category leader), Automation, and Task Mining software.-Collaborated with the Product team to successfully launch Action Flows, a new automation product. Conducted persona research, developed positioning and messaging, gathered competitive intelligence, delivered compelling presentations and demos, and influenced analysts.-Launched a North America-focused Process Mining campaign, exceeding annual contract value goals and establishing a "gold standard campaign" that set the benchmark for the entire company.-Accelerated demand for each product through various channels, including presenting at conferences, hosting impactful webinars, authoring insightful articles, and empowering the entire sales and solution engineering organizations to become passionate product champions.

-Managed product marketing and cross-functional squad for IBM's Automation, one of the company's fastest-growing areas. Established unified positioning across software and consulting services, achieving buy-in on messaging from IBM CMO.-Developed go-to-market strategy and lead the launch of new software products. Conducted in-depth research on industry trends and competitors, created buyer personas and compelling messaging, enabled sellers, and conducted analyst pre-briefings for press release and announcement.-Led the Automation category at the IBM THINK 2020 conference. Supervised a team of 30+ members to plan, write, record, and promote digital content, driving attendance and engagement.-Empowered and educated marketing teams globally on understanding the target audience and value proposition, resulting in 21 out of 22 geographies effectively utilizing and adapting the automation storyline.

-Spearheaded Pharmaceutical and Consumer-Packaged Goods (CPG) strategy for The Weather Company's digital and mobile properties, resulting in advertising revenue from 40+ clients.-Generated incremental revenue within 8 months by identifying a market gap and collaborating with Product Management and Watson Health teams to develop a groundbreaking healthcare A.I. product. Created marketing collateral and provided training to the Sales team for successful client adoption.-Developed go-to-market strategies for artificial intelligence and deep learning solutions, leveraging industry trends and market needs. Acted as a subject-matter expert, driving product innovation and serving as a trusted advisor for various industries.-Demonstrated exceptional creativity and presentation skills, emerging victorious in a 60-second pitch competition at Modern Marketing Summit, triumphing over rival C-suite executives. Earned the admiration of a 400-strong audience, leading to a coveted one-on-one meeting with the esteemed Gatorade CMO, opening doors to further business prospects.

RELPAX (migraine prescription medication)-Spearheaded marketing strategy and operating plan for a $300M brand, obtaining endorsement from leadership.-Influenced legal, regulatory, and privacy leaders to approve the use of Facebook as a marketing platform, enabling the design and launch of Pfizer's first branded Facebook page and News Feed banners. Generated 12x more website visits compared to non-social digital banners. Provided expertise to other brand teams leveraging Facebook initiatives.-Elected by Executive Leadership as "Dare to Try" Innovation Champion, responsible for teaching and facilitating innovation and experimentation frameworks to colleagues globally across divisions and functions.-Supervised a Brand Manager in analyzing target segments and purchasing patterns, leading to the development of a personalized Customer Relationship Management (CRM) program. Improved consumer lifetime value.

CHANTIX (smoking-cessation prescription medication)-Led digital and retail strategy for the leading smoking-cessation brand ($600M) in the U.S. Drove brand growth (11%) for the first time in 5 years, outpacing market growth (3%).-Collaborated with the Brand Director and creative agency to conceptualize, cast, and shoot a new $60M campaign, delivering the company's highest-performing TV ad at 180% above the benchmark.-Redesigned the brand website, improving functionality and introducing new features such as a mobile app and telemedicine. Resulted in a 26% increase in site visits and enabled consumers to connect with doctors online.-Established a strategic partnership with Rite Aid's Executive Leadership, successfully negotiating free in-store promotions across 4,600+ stores nationwide. Unlocked a new growth channel for the brand.

Rotation #2: Consumer Products – Walmart Sales Support, Madison, NJ & Bentonville, AR-Led an internal consulting project focused on enhancing processes for Pfizer's Walmart consumer sales team, resulting in significant efficiency gains.-Developed and implemented a budget tracking tool for entire sales team, enabling better expense alignment with ROI for in-store programs and displays across renowned brands like ChapStick and Advil. -Played a pivotal role in fostering stronger collaboration between headquarters and the sales team, promoting effective communication channels.Rotation #1: Emerging Markets – Latin America Finance, New York, NY-Analyzed and reported monthly financials for Pfizer's Latin America markets, valued at $4B, providing valuable insights and recommendations to senior management.-Developed regional operating plans and presented them to the Latin America President, contributing directly to strategic decision-making and budget negotiations with individual countries.

-Designed and executed a targeted $20M savings strategy by reorganizing headcount across 7 manufacturing sites in Latin America.

-Managed print media accounts for high-profile CPG clients, including Coty, Macy's, Schick, Energizer, and Kimberly-Clark, collaborating closely with clients to align media plans with their brand strategies. -Developed and executed comprehensive annual media plans, identifying the most suitable publications for clients' advertising needs. -Supervised and trained a team of two assistants, guiding them in negotiating savings for print ads across the client base.

-Led the creation and execution of media plans for Johnson & Johnson's $1B account, specializing in beauty and consumer campaigns for brands like Aveeno, Neutrogena, Listerine, and Band-Aid. -Optimized media buying strategies for maximum ROI through market research and trend analysis, -Negotiated contracts with print media vendors to secure competitive pricing and favorable terms.