- Handled digital marketing activities for over 10 brands across sectors - pharma, risk management, polymer recycling, travel & tourism, F&B, home decor and fashion.- Conceptualized, created and executed communication strategies - Worked on long-form content, explainer videos and newsletters- Assisted and directed the photography and design team in creating content for maintaining a social media presence - Collaborated with various influencers and assisted the ads team in running lead generation and brand awareness ads- Built template-based e-commerce websites and informational websites for a few brands

As part of the founding team at Miss Manage, Nirali created, ideated and executed content-driven strategies for the brand's online & offline campaigns and worked towards building the Miss Manage community. - Researched & executed content initiatives for the Miss Manage website & Social Media channels- Worked with a UI/UX website developer on wireframes, layouts, and design for the Miss Manage WordPress based website- Built online & offline financial curriculums for various target audiences- Worked on client pitches for various brand's online & offline marketing campaigns- Built an offline database of women in finance and integrated it with a CRM software (Zoho)- Spearheaded the Miss Manage community events along with the founder, Natasha Kewalramani- Researched and worked on a digital campaign describing the impact of finance on different sectors for a U.K. based financial client- Worked on multiple explainer video series on topics like The Budget & Equity Mutual Funds for conglomerates and financial advisory companies- Managed the execution & design of detailed magazines for multiple audience demographics