Lead Business• Direct all organizational operations, policies, and objectives to maximize productivity and returns.• Analyze complex scenarios and use creative problem-solving to turn challenges into profitable• opportunities.• Interview, appoint, train, and assign responsibilities to ASM And Sales Officers.• Monitor cost-effectiveness of operations and personnel using quantitative data, offering feedback• and making cuts where necessary• Coordinate and approve budgets for product development, marketing, overhead, and growth.• Handling 21 Super Stockiest and 157 Distributor with 9000 Retail Universe• Maximizing the company share in the industry value wise as well volumeDistribution strategy & deployment• Create distribution strategy & deploy blue print for respective geography• Analyze sales statistics to develop continuous improvement strategy and take steps to employ new strategies.• Appointing and monitoring Channel Partners• Review the success of each sales account to predict profits and make projections.• Communicate with channel Partners and sales staff to ensure all issues are resolved quickly and successfully.Distributor life cycle• Selection of right partner by ensuring that he is financially strong and good rapport into the market• On boarding - empower channel partner to build required human & material infrastructure• ROI – Insure the channel Partner profitability.• Assigning All channel Partners Monthly target • Ensuring the timely settlement of all promotional scheme of channel Partners• Circulating the monthly pricelist to all partners timely• Ensuring the stock should be delivered to all channel partners timely • Monitoring and Motivating channel Partners to achieve their targetLead People• Leading team of 10 ASM with 40 Sales Officers for given geography• Facilitate recruitment, on boarding & mentoring• Training & coaching team on processes, policies and soft skills• Reviewing Sales Team for monthly target achievement