Niranjan Kumar Email & Phone Number

Mumbai, Mh, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Managing Confectionery Category which includes Biscuits, Snacks, Chocolates & Confectionery

Bengaluru, Karnataka, India

Mumbai Area, India

Prepare Annual Plans for category: Sales & Margin, P&L, Inventory etcDevise different levers and initiatives, and percolate to team to achieve the planManaging 50+ vendors and work on Joint Business Plan with themDevelop profitable sales channels like HoReCa, O&I, Kirana and manage key customers.Co-ordinate with store sales and operations team to get desired category results.In Store Category Planogram & CDT implementationNSO Co-Ordinator for FOOD for smooth New Store openingEvaluate Store competitiveness and Formulate Pricing Strategy for FOODContemplate and Implement Theme based Food Events at store post alignment with vendor partners like Breakfast Fest, Food Fiesta, Winter BonanzaPlan Brand Sales Mix in category and drive the same with help of enlarged teamPlan and Execute Multi fold sales for Private label through different channels/mediumsIdentify and develop Challenger brand portfolioExtensive travel to Market and store, Vendor place visits to understand and sync plans.

Bengaluru Area, India

• Category P&L, plan to achieve annual category sales and margin budget• Annual negotiations and JBP with suppliers as planned to ensure sales & margin• CLCM (Customer Led Category Management) Implementation: aligning category as per Market after detail research and analysis in terms of assortment, pricing, planogram• Strategy on best space utilization, identify space and sales mix to maximize sales and margin• Annual promotional Calendar aligning with company plan and leveraging insights from seasonal impact, market trends and customers consumption pattern.• Negotiating with suppliers for exclusive schemes in line with annual promotional plan, thereby increase in category footfall and penetration• Planning and executing New store launch for the category• Work with negative working capital, manage stock holding days vs. credit days• Own Brand (OB): work in liaison with team to develop products in relevant categories, launch and build up sales through rigorous promotion and thorough availability• Product Catalogue & Event Management : Lead across categories to conceptualize and publish catalogues targeting relevant customer segment and seasonality• Handling projects like NSO (New Store opening), Horeca drive (owning customers), promotion co-ordinator at FOOD level with marketing & operations

Bangalore

Existing Product Line• Sales and margin delivery against budget.• Maintain and Grow Bill Penetration, Category share of private label products• Inventory management – sourcing, indenting, plannogramming, MBQ fixation• Vendor Relation Management• Planning and executing of cross category activities• Arranging Training and Workshop at region as well as store level• Periodic review of PL product portfolio vis-a-vis benchmark New Product Line Launch• Identify, Analyse and pitch for product line to be launched based on category performance.• Vendor finalisation, costing, lead time and MOQ negotiation• Strategize price and margin advantage of product against National brand after taking development cost and fixed cost into consideration.• Agreements sign off with vendor in liaison with Legal Department• Sample arrangement, consumer testing, and recipe / formulation finalisation along with QA team• Developing product artwork and packaging specification

Bangalore

• Responsible to deliver sales and margin (Category P&L Management)• Plan, Implement and execute campaigns and promotions• Benchmark competitor of reference• Assortment Mix and Gap analysis• Analysing traffic, conversion, Number of Orders, Avg. Order Value and plan accordingly.• Joint Business Plan and Vendor relation management• Creating better customer experience via merchandise, content, service and platform• Responsible for pricing strategy• Planning and executing of cross category activities and sales promotions.

Bangalore

• Responsible for Sales and Profitability of the category for given Region.• Sourcing and Inventory Management• Ensure Availability of products in stores through Distribution Centre (DC) and Direct store supply (DSP) model• Regional Terms of Trade (TOT) with Business partners • Perishable Dump planning for short shelf life products like breads, milk to intact net margin.• Vendors’ reconciliation and management• Assortments mix and gap analysis.• Competitor of reference & benchmark analysis• Promotion planning and execution• Joint Business Plan (JBP) with top vendors- overhauling current business and plan for future• Number of Bills, Bill penetration, Average bill value, Net margin, Business share analysis• Auto Replenishment System (ARS) to ensure stock replenishment and manage working capital.• Category concessionaire / consignment Management.• Running ‘FRESH BITES’ – a QSR concept in Sarjapur Hyper, Bangalore.

Mba (Abm), Pgdbm

Activities and Societies: Active member of Alumni Committee VAMNICOM (2006-08) organized Alumni meet in 2007 with active.

B.Sc, Agriculture