Niranjan Raj Email & Phone Number

Bengaluru, Karnataka, India

Vendo- Marketing Instore services - On Demand Merchandising and Executions.

Bangalore

Key Responsibilities• Marketing Operations ATL, BTL and Digital Marketing and PR. • Planning , executing ,Budgeting and Vendor management.Notable Accomplishments • Consulted POOJAPEOPLE.COM company into online pooja articles and services on Social media marketing, Digital Marketing inclusive of assistance of portal designing and content, channel marketing .BTL and Vendor Management.• Part of Letgo foundation the NGO into Women Empowerment and prevention of child abuse. Responsible for Social media marketing, event management, resource mobilization and PR.• Consulted for MOM’s Kitchen, a retail take away food chain, for brand and product positioning, creation of business plan and marketing.

Chennai Area, India

Key Responsibilities• Visual Merchandising, POSM implementation, Vendor management and Maintenance of over 18000 Retail stores. • Handling South India Marketing Operation for Hand Held Products. Responsible for POSM and Maintenance as South SPOC for Samsung from Cheil.• Coordinating with vendor partner for implementation of Hard and Soft POSM, Planogram change across South India for Andhra Pradesh, Telangana, Karnataka, Kerala and Tamil Nadu.• Handling a team of 200 plus VM, fitters, AOMs, Zonal Managers and Regional Managers. • Client Servicing – Interacting with Regional Heads and Regional VMMs of Samsung for Planning, Executing, Reporting, Feedbacks and way forward. • Uploading and tracking product journey plan using VMOMS online software.• Involved in recruitment process with vendor partners.Notable Accomplishments • Coordinating with Vendor for ISB and GSB and implementing within the time line.• Handling campaigns for Samsung Grand 2, Note 3 neo, Galaxy S5, Tab s till A Series and E Series across South India.• Product and Visual Planogram change at stores, as per the plan across south within TAT.• Timely reporting to the Company and Client about Campaigns with Feedback. • Retail Store Maintenance and replenishment of elements and POSM.

Bangaon Area, India

Key Responsibilities• Visual Merchandising, POSM implementation, Vendor management, Training Staff on VM guidelines. • Coordination with the VM and Brand Manager in H.O for Project approvals. • Conceptualizing for Window Designs and Display, Brand building activity. Responsible for Branding activities for All Channels (Retail Franchise, Trade, Departmental, Hyper and Distributor) in Karnataka.• Handle 3 Brands - Samsonite, American Tourister and Lavie.Notable Accomplishments • Evaluated and registered various quality vendors for Samsonite.• Window Display, POSM Implementation in Stores Across all channels. Training staff on VM across all channels.• Atrium promotion set-up and VM at Hyper & Departmental door within the Budget allotted.• Advertising – Outdoor Mobile Hoarding, Bus shelters, Branding at Malls etc. across Karnataka. • Handled 5 Successful END OF SEASON SALE Across Karnataka. Responsible for Franchise, Distributor Trade Hyper and Departmental door Branding, Display and POSM Implementation, Initiatives to generate and create awareness during sale period for High street retail doors to create pull.• Campus sale at WIPRO, Infosys, Kalyani Magnum, ITC Info Tech etc across Bangalore.• Negotiation for “SHOP In SHOP” and Branding with other Retail Chain.

Bangalore

•Key Responsibilities• Primary responsibility included Production of Events and promotion, Business Development, and Client Servicing. Services provided include Lead generation, client presentations, solutioning, proposals, costing, sales closure and client servicing.• Price negotiation, vendor identification and management.• Manpower Supply for promotions and Events.• Conceptualising and Execution of Events, Model Coordination.Notable AccomplishmentsSome of the Clientele won for Crimson are as follows,• Consumer Contact programs and Events include Level-up Online Games Pvt. Ltd, Tata Teleservices Ltd., Pidilite Industries Ltd.- , Japan Tobacco International and Zapak.com.• Promoting Limelite Unisex salon and Model Coordination. Providing Manpower for Pidilite, 3M, Tata Tele services, King fisher, BOLOS Brandy Launch at Hard ROCK Café for Customer interaction and feedback.• Organizing Events and market research for Japan Tobacco International as part of their Trade Relationship Management Program.• Support in exhibitions, stall designing and execution for NAFEMS and Vakil Housing.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

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