Niranjana T Email & Phone Number

Greater Chennai Area

- Collaborated with Central Pricing team and market contacts to acquire input documents for e-commerce launches.- Coordinated with Promotions & Accessories teams for images and technical specifications for Configurator and e-commerce platforms.- Validated inputs and pricing calculations before market review and approval.- Addressed site/data issues promptly by coordinating with stakeholders.- Managed Italy market independently, updating pricing and vehicle details in GPRS application.- Assisted European markets with new model year price list updates in local languages.- Managed and cleaned vehicle data using Excel for accurate data visualization.- Delivered insights in daily meetings; utilized JIRA for task management.- Communicated with IT teams to troubleshoot CPMD, GPRS, GForce3, and GUX issues.- Collaborated with cross-functional teams to identify process improvement opportunities.

Chennai, Tamil Nadu, India

- User Acquisition: Attracted over 300k users, driving significant engagement and growth.- Social Media Growth: Led campaigns increasing followers by 200k, using strategic insights and engaging content.- Platform Development: Optimized frontend pages, enhancing user experience during beta to premium transition.- Email Marketing: Segmented data and executed targeted campaigns, optimizing for higher engagement.- Data-Driven Insights: Utilized SQL for user data analysis, improving marketing strategies.- ETL Processes: Developed ETL scripts for streamlined data workflows and integrity.- Data Cleaning: Managed 300k+ records with Power Query for accuracy and reliability.- Interactive Reporting: Automated social media and SEO analytics, enhancing data accuracy by 30%.- Data Visualization: Designed dashboards in Excel and Power BI for effective communication.- Business Analysis: Aligned stakeholder needs with strategic initiatives, collaborating across teams.- Marketing Proficiency: Expertise in SEO, SEM, and content strategies, optimizing digital presence.- Agile Methodology: Gathered feedback, delivered backlogs, and analyzed user metrics for product improvements.- Quantitative Analytics: Presented insights on user journey and metrics in stakeholder meetings.Achievement: "Bright Beginner of the year 2022" award.

-Headed the marketing strategy, campaign planning and execution role for Tamil retail clients within Star TV Network's Tamil Cluster which includes Vijay SD/Super/ Music.-Handled Ad Sales that combines brand solutions, Sponsorship, program integrations etc. to offer the best value possible to clients, leveraging STAR TV Network-owned highest TRP Channel in Star Vijay.Analyzed and presented the project on “The impact of covid'19” on the Marketing and Advertising Industry”.

Bangalore

-Handled Sourcing & Screening phases of the recruitment. Sourced Potential candidates through various channels such as existing database, Job portals (Naukri & Times Jobs) & referrals using various techniques like Boolean Strings.-Screened candidates to ensure their Qualification, Work exp, Skills and Salary matching the client requirements.Utilized pivot tables to analyze and present recruitment data.

Kochi, Kerala, India

-Analyzed Market Dynamics – studied the fluctuations and exchange rates in the Indices of the various countries, Commodities and Currencies.-Strategic Analysis of a FMCG Organization – NESTLE using tools (SWOT, PESTLE &PORTERS 5 Force) Forecasted Revenue and Expenses data along with P/E & DCF Valuation of NESTLE for the financial year 2021-22 and also Comparative analysis of Nestle with its market peers.

-Part of I-PAC internship program for Tamil Nadu Assembly Election Campaign’2021. Sourced Contacts of Neutral Influencers through Primary and Secondary Research for 6 Assembly Constituencies in Central & North Chennai.-Analyzed the views/opinion of Neutral Influencers about the Current Political Scenario in Tamil Nadu and categorized their political stand using Checklist.

Mba, International Business, 7.78

Rewarded as "Gold Medalist" and got 1st Rank in the University level

Certification, Business And Operation Analytics

Bachelor Of Science, Physics, 8.2

Hsc, Bio Maths, 78%

Sslc, 10Th, 93.6%