- Expanded the Exterior Primer category by introducing a Second Quality primer.- Increased Premium Putty Category volume by 50% through effective campaigns and strategic pricing.- Developing 5 innovative products in the EDPP category, targeting 50 Cr in revenue within 3 months.- Conducted market research and competitive analysis for the Luxury Emulsion category.- Collaborated with R&D, Commercial, and Marketing teams for timely, budget-friendly product delivery.- Collected feedback from sales and customer service to enhance products.- Managed all marketing activities, including campaign planning, budgeting, execution, and performance assessment.- Implemented product-level communication plans across various media channels.- Enhanced the articulation of Unique Selling Propositions (USPs) in marketing materials.

1) Led the development of three innovative waterproofing products and one white cement product and initiate the journey of Birla White in Waterproofing segment2) Increased product acceptance by developing unique brand positioning 3) Empowered the white cement & waterproofing category through digital marketing initiatives4) Worked closely with cross-functional teams to develop and execute marketing strategies for new products5) Managed pricing and promotional schemes for Waterproofing & White Cement Vertical, providing proactive propositions for pricing adjustments.6) Utilized digital marketing activities and BTL activations to promote active sales through various retail channels.7) Formulated and implemented regional-specific promotional schemes to gain a competitive edge in the market.8) Successfully executed a nationwide BTL activation campaign, conducting 60 contractor meets across India, resulting in significant lead generation and heightened product awareness

• A consumer advocate in business decisions, connecting insights with broader business projects & build a consumer-centric strategy for business objectives• Made recommendations to influence marketing decisions, understand consumer profiles and drive brand strategies across categories (New SKUs, Fragrance putty, waterproof putty, Ever White Cement Wash)• Implemented & worked with retail audit data to assess market share performance and provide tactical guidance to build distribution strategies nuanced to market landscapes.• Pioneered qualitative techniques for charting consumer-centric innovation and need state identification• Conceived Brand Track Survey to monitor campaign effect, activated survey to reach over 10K customers with an 100% participation rate, forming the foundation of longer-term marketing strategies

1) Organised, managed, and executed all aspects of anjual “Yuvaratna” award function2) Managed and executed five dealer tours in India and abroad in span of one year, over 2000 dealers were part of this tours 3) Bringing standardization for in shop branding, dealer boards, wall painting and all advertising and promotional material4) Worked closely with the sales & technical department to develop and execute effective promotional programs5) Developed new merchandising catalogue and vendor base for organization

1) Developed and implemented social media campaigns across various social media platforms, for various industries2) Analysed weekly performance of social media accounts, strategies and posts through weekly KPI reports tracking views, engagement, impression and reach3) KPIT Sparkle Student testimonial campaign resulted in 6000 student registrations (20% increase over last year)

1) Developed a business ecosystem of Mumbai based SME businesses who deals with electronic and electrical items 2) Generated 350+ new leads out of which 72 were converted to full time alibaba.com users and got 6 pay orders