Key Achievement: Building and scaling the branded content revenuemodel.• Pioneering the ad inventory portfolio of the West Region for Zoom TV and English EntertainmentChannels on the network.• Leading the entire West team to maximize potential and revenue tobe able to drive them to achieve beyond their respective targets• Strategizing to ensure increasing penetration within the region• Maintaining existing relationships to ensure higher value gains• Building new relationships and converting leads to maximize MOMrevenue

Key Achievement: Spearheading the growth of Disney UTV to reporta growth in west revenue• Building the revenue model for Bindass Play• Identifying market gaps through competition analysis to build adifferentiated and attractive sales offering• Identifying key action points to increase market share and generateincrease in revenue• Managing the youth cluster and Movies Cluster todeliver impressive results.