As a key contributor to National Pen’s digital transformation, I specialize in creating intuitive tools and features that empower users to design, preview, and purchase personalized products with confidence.Key Highlights: • Product Innovation: Launched Multi-Location Artwork, enabling customers to design on multiple imprint areas, increasing engagement by 20% and opening new revenue streams. • Drag N Flex: Introduced an advanced drag-and-drop customization tool that enhanced user flexibility and improved session duration by 12%, based on customer feedback and usability studies. • Edit Logo Tools: Delivered impactful editing features, including background removal, contrast adjustments, and color customization, improving design accuracy and customer satisfaction. • Customer-Centric Development: Leveraged insights from over 1,400 customer surveys to prioritize and develop features that address user needs, with 805+ customers affirming a demand for Drag N Flex. • Data-Driven Results: Implemented A/B testing frameworks and analytics tools (Google Analytics, Mixpanel) to evaluate feature performance, resulting in a 7% increase in add-to-cart rates within six months.Core Responsibilities: • Strategic Roadmap: Defined and executed product roadmaps aligned with business goals, ensuring a measurable impact on customer engagement and revenue. • Cross-Functional Collaboration: Partnered with UX designers, engineering teams, marketing stakeholders, and production plants to deliver cohesive, scalable solutions while resolving dependencies. • End-to-End Ownership: Managed the entire product lifecycle, from customer problem identification and BRD creation to feature launch and post-launch optimization. • Metrics & Analytics: Defined KPIs, tracked feature adoption, and iterated on solutions to continuously enhance user experience and business impact.

• Develop and maintain data-driven, object-oriented automation framework, consisting of documentation for standardization of programming guidelines, test automation folder structure, test results (reporting), source control, and common functions for web-based application testing.• Plan test schedules and Automation Test strategies in accordance with project scope and delivery dates.• Participate in product design reviews to provide input on functional requirements, product designs, schedules or potential problems.• Provide feedback and recommendations to developers on software usability and functionality.• Collaborate with field staff or customers to evaluate or diagnose problems and recommend possible solutions.• Develop testing programs that address areas such as database impacts, software scenarios, regression testing, negative testing, error or bug retests, or usability.• Document software defects, using a bug tracking system like JIRA, Confluence, Mantis, Trello, and report defects to software developers.

Working as a Technical Head with Vethics was a work of Joy. Enjoying work is more important then doing it. When you enjoy, you give whole of your dedication to it.

I have been a Web Developer in Cygnet when I started working for 2 years. There after I have shifted to Testing Automation as I found that field promising and wanted to explore the field as well. Thanks to Cygnet, I got this opportunity to excel in this field as well.

I had been working for DevRepublic India since last 1 year. Majorly i have been developing the websites and web services for this firm and also have been looking for the project errors, consistency as well as the client communication. I have been also handling a team for the tasks and training the freshers for their career.

Giving a kick-start to my career, I had been a developer in this company and had learnt many new technologies like VOIP, web development, a part of designing.Had also been the person in-charge for projects and it's management.