Offering pro-bono consulting services for acquiring B2B clients

B2B Business Strategy# Responsible for designing & launching a digital B2B cross-border payments solution for SMEs and large corporates, involving API integration with multiple business applications# Sourcing business partnerships for designing an API-based cross-border university payments solution# Designing the GTM strategy for global roll-out of the technology solutions

Automation Projects# Handled digital customer on-boarding platforms for loans & credit cards# Developed portfolio monitoring models including migration & attrition analysis for personal loans# Automated EMI deferral process for pre-approved customers using SMS Banking# Managed Personal Loans business P&L, product features, customer experience & product training# Reduced the migration levels in personal loans & credit cards through policy interventions# Improved product profitability through on-going product enhancements

Fintech Solutions# Conceptualised & implemented instant paperless customer on-boarding journey through eKYC method for under-banked customers using hand-held biometric-enabled devices# Designed process enabling opening account, issuing debit card & generating pin in 5 mins# Designed a payment ecosystem for enabling digital payments across the merchant distribution network Product Marketing# Launched Fino Payments Bank, with simultaneous launch of 400+ branches, including 250 branches in rural areas# Designed & implemented GTM strategy for launching CASA, Insurance, Mobile app & International Remittances# Managed a team of experienced marketing professionals# Conducted detailed Qualitative and Quantitative customer research for understanding customer preferences for designing the product features & service offerings# Positioned merchants as a One-Stop Shop for all financial needs including account opening, micro-ATMs (cash-in / cash-out), bill payments, insurance premium payments & remittance services# Partnered with Western Union and launched International Remittance Business# Managed the branding of 400+ branches, 10,000 merchant partners and 15 regional offices

# Designed a year-round digital marketing strategy for promoting 30+alliance offers on cards using social media, third party websites, HSBC website, mobile app, SMS & e-mail marketing.# Promoted straight through processing (STP) of credit limit increase (CLI) through a single-click acceptance-process using e-mails# Designed data-driven campaigns using online & offline marketing channels incl. digital marketing, POS visibility and on-ground activation events for driving credit card spends# Managed creative, digital & media agencies for rolling out ATL & BTL campaigns#Designed a detailed CLCM program for engaging customers at key stages of customer journey

# Managed Digital Marketing campaigns for HSBC Advance Re-launch through a mix of SEO, SEM, GDN, Youtube ads & Social Media Marketing# Designed customer life-cycle campaigns for HSBC Advance & Corporate Salary account segments for driving customer acquisition, engagement, cross-sell, up-sell, dormancy activation & retention

Channel Management# Delivered y-o-y growth of 300% in Personal Loans business # Setup a Pan India sales team for Personal Loans consisting of 50 Sales Managers# Managed the Cross Sell Channel consisting of 15 Cross Sell Sales Managers, 260 Asset Desk Officers and 30 Cross Sell Coordinators.# Designed a Branch Score Card for mapping branch potential & allocating business targetsLead Management# Automated leads management process enabling real-time tracking of leads, resulting in improved lead-to-login TAT# Streamlined the customer on-boarding process, reducing the TAT from 7 days to 3 days