Nira Worcman Email & Phone Number

São Paulo, Sp, Br

São Paulo Area, Brazil

Founded in 1976, Art Presse is a boutique communications agency that specializes in Press and Public Relations. It brings together specialists from a myriad of backgrounds in communications, ranging from Journalism and Public Relations to Internet/Social Media, Digital Marketing and Graphic Design. Through the scope of Public and Press Relations, Digital Marketing and Social Media — we work with companies and institutions in various fields including retail, education, communication technology, audiovisual, entertainment, market capital, foundations, corporate and consulting associations, health and biotechnology, logistics, tourism, e-commerce, fashion, art, culture, gastronomy, behavior and sports.

Performed consulting activities in Communications for several organizations, including media and speakers training, developing communications strategy for various clients and public relations for new digital services and apps.

São Paulo, Brazil

Tasked with building/directing Communications Department and leading PR activities and communications strategy in support of myriad products and the Corporation in Brazil. Staff: 2; matrix manage public relations agencies; report to Brazilian CEO. -Developed and implemented external communications strategies targeted to financial, health, and general media, as well as customers, partners, government and other critical audiences.-Integrated corporate communications plan, ensuring one voice and message for external and internal audiences, including employees and sales force.-Oversaw implementation of internet and intranet content, as well as production of corporate materials - video, brochures, advertisements, et al.-Established a clear, consistent image for company through the development of purposeful media/public relations initiatives and other communications activities.-Coordinated PR activities in support of Bristol products in Brazil, significantly enhancing business results. -Responsible for business strategy and relationship with patients groups.-Advised/interfaced with senior management concerning all communications matters.-Built solid relationships with stakeholders, including members of the press, representatives of the government, scientists, doctors, patients, academic institutions, hospitals, etc.-Responsible for social responsibility area.-Introduced crisis management plan , protecting and solidifying firm's image and reputation.

Brasil And United States

- Consultant for Máquina da Notícia, a Brazilian PR agency, for prominent client in the retail area. - Developed and implemented a media strategy for the international launch of the Biomes project (a partnership between CNA, the Brazilian Confederation of Agriculture and Livestock, and Embrapa, the Brazilian Agricultural Research Corporation, during COP 16 (the United Nations Framework Conference on Climate Change) in Cancun, Mexico.- Implemented PR strategy for the Gala Fundraising event of the Brazil Foundation in the Metropolitan Museum of Art, New York, USA as a volunteer.- Participated as organizing member and volunteer at the Global Forum of Sustainability, in preparation for Rio + 20, São Paulo and Rio de Janeiro (Brazil) and New York (USA).- Participated at the preparatory meetings of the UN in New York for Rio + 20.

Tasked with building/directing Communications Department and leading PR activities and communications strategy in support of myriad products and the Corporation in Brazil and throughout Latin America. Staff: 5; matrix manage two outside public relations agencies; report to Latin American and Brazilian CEO. -Developed and implemented external communications strategies targeted to financial, health, and general media, as well as customers, partners, government and other critical audiences.-Integrated corporate communications plan, ensuring one voice and message for external and internal audiences, including employees and sales force.-Oversaw implementation of internet and intranet content, as well as production of corporate materials - video, brochures, advertisements, et al.-Supervised production of Social Responsibility Report and public relations related to social responsibilities programs.-Established a clear, consistent image for company through the development of purposeful media/public relations initiatives and other communications activities.-Coordinated PR activities in support of Roche products in Latin America, significantly enhancing business results throughout entire region. Created a regional public relations award for the Latin American Oncology Franchise, engaging all the region marketing teams in using PR and sharing best PR practices as an important tool to increase product sales.-Advised/interfaced with senior management concerning all communications matters.-Built solid relationships with stakeholders, including members of the press, representatives of the government, scientists, doctors, patients, academic institutions, hospitals, etc.-Introduced globally aligned crisis management plan for flu pandemic and other issues, protecting and solidifying firm's image and reputation.

Managed multiple prominent accounts. Responsibilities included strategic planning and liaison with Agency's international partners. -Managed entertainment accounts, notably Blockbuster, Paramount, and Nickelodeon, elaborating communications strategy. -Launched George Foreman Grill in Brazil, scheduling exclusive interviews and press conferences with the boxing star in multiple Brazilian media, generating outstanding coverage nationwide.-Liaison with international partners, identifying an agency partner in the United States.-Created PR strategy to allay monopoly concerns regarding major beverage (Antarctica and Brahma) merger as Member, Communications Strategy team. -Designed media blitz to project (Antarctica/Brahma) merger as a source of national pride by creating/driving a multinational (AmBev) marketing strategy to compete worldwide.-Designed and implemented communications strategy for launch of AmBev ADRs at the NYSE,with the presence of top model Gisele Bundchen, as member of Communications team.-Coordinated international press conference at NYSE resulting in widespread worldwide coverage including CNN, FT, Bloomberg, New York Times, et al.-Coordinated communication's strategy for the launch of iG (free internet) in Brazil, working with company's president Nizan Guanaes.-Coordinated communication's strategy for Americanas.com, the online store of Brazilian retail store Lojas Americanas.

Represented firm in the US working closely with IPREX, an international network of independent public relation companies. In Brazil, from 1998 to 1999, directed international accounts. Reported to President-In the US, established liaison with IPREX, developing strategic partnerships, which resulted in bringing substantial new business.-In Brazil, led international accounts in launching Nu Skin (USA), ParaRede (Portugal), Orkit (Israel), and other high tech accounts such as Alias Wavefront, Silicon Graphics and Sun Microsystem.-In Brazil, 1987, managed Sucesu (NGO representing interests of computer users) account.

Brought in to improve public’s understanding of scientific issues, promoting and coordinating health and environmental briefings for the American press (AP, Time, Business Week, Scientific American, National Public Radio, CBS, NBC, etc.); international press (BBC, Agence France Presse, Globo TV). -Coordinated the Women’s Health program, organizing press briefings on depression, domestic violence, breast cancer, etc.-Spearheaded the Global Change program, organizing press briefings on environmental topics. Served as spokesperson at international conferences, notably The Earth Summit and The Green Press Forum held in Brazil

Writer for various US-based and Brazilian publications, including Technology Review, Popular Science and Super Interessante. Examples:-Technology Review: "Brazil’s Thriving Environmental Movement," October, 1990;-Technology Review: "Local Groups Think Globally", October, 1992;-Popular Science: "Surface Subway", April 1995.

Reporter at Metro section of Folha de São Paulo, Brazil's leading daily newspaper.

Ba, Journalism

Ba, Public Administration

Knight Science Journalism Fellowship

Ma, Journalism At The Science, Health And Environmental Reporting Program