Nir Bashan is a world-renowned creativity and innovation expert. He has taught thousands of leaders and individuals across the globe how to harness the power of creativity to improve profitability, increase sales and ultimately create more meaning in their work. As founder and CEO of The Creator Mindset Consulting, his company produces workshops, consulting, coaching and keynote speaking engagements at conferences and corporate events. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports and jetBlue.

Host of the popular McGraw Hill podcast 'Coffee Break' where I interview some of the worlds greatest thought leaders, authors and disruptors!

https://www.psychologytoday.com/intl/contributors/nir-bashan

https://community.thriveglobal.com/author/nir-bashan/

-Expand relationships and partnerships that deliver sustainable funding streams-Performance manage and coach direct reports and develop the right environment for success -Build a sense of urgency in a customer-focused, growing and continually changing organization-Drive profitability while managing risk and ensuring operational excellence-Work in partnership with finance to prepare and oversee annual budget. Effectively understands and oversees financial accounting, budgeting and reporting by identifying trends and thus reforecasting to meet the financial goals and expense management for assignments-Help all lines of business to achieve market share growth by providing entrepreneurial leadership with vision, strategy & fiscal leadership-Serves as a change agent for business improvements; develops buy-in and support for new initiatives and processes. Responsible for building a culture of teamwork and accountability throughout the organization-Serves as the primary advocate, fundraiser, spokesperson, and administrator

-Manage, plan and develop Microsoft, jetBlue, Airports and other key out-of-home accounts-Implement and communicate a unified vision of the future of creative-Lead collaboration across technology, project management, engineering, intellectual property, business units, key stakeholders, architecture teams and project management teams to innovate, develop and deliver products-Manage budgets and forecasts including generating P&L sheets and finding opportunities for growth -Oversee the design, development and delivery of creative collateral across all types of mediums worldwide.

-Set ambitious revenue goals, met and exceeded revenue goals on all accounts-Reviewed and critiqued work from multiple creative teams-Balanced payroll, reviewed P&L sheets and budet reports in concert with finance -Shown extensive global brand experience and consumer insight savvy-built partnerships with many varied personalities and management levels-Worked , developed and earned growth on accounts such as Sparkling Ice-Worked with internal and external media partners to best deliver most effective & innovative industry recognized creative

GRADUATE LEVEL Adjunct Professor, ‘Guest Lectures and Field Trips’ sbc-525 / adt - 310-Introduce current practices and customs to students directly from industry professionals out in the field.-Field trips take students into the field for hands-on instruction covering the business of artAdjunct Professor, ‘Independent Study’ sbc-975 / adt - 499-Student directed study exploring specific goals and targets including storytelling, business plans and creative start-up companiesUNDERGRADUATE LEVELAdjunct Professor, ‘Film/Sell’ adt-345-Collaboration course comprising of Graduate Film students and Undergraduate Advertising students that result in commercial, branded content or short branded film portfolio level work.-Students have won Addys, Emmys and Cannes Lions with class projects while learning to apply business principals and acumen to their work.Adjunct Professor, ‘Agency Roadshow’ adt-330-Students learn how to network and interact with leading advertising agencies and holding companies through weekly field trips and guest speakers. Emphasis on business skills and 'real-world' learning.

-Appropriated executive budget snapshot and staff hour management profitability outlook-Oversaw the objectives of the client were met throughout the course of all projects-Maintained and grew high-level client relationships-Fostered strong, positive, collaborative relationships between creative department and others-Learned and propagated emotional Intelligence-Worked, developed and earned growth on accounts such as NFL Network and EA Sports-Applied equal parts mentor, leader, visionary, entrepreneur-Strategically analyzed key metrics and effective management of cash flow and working capital needs of the business

-Analyzed company operations to pinpoint opportunities and areas that need to be reorganized, down-sized, or eliminated -Estimated requirements for capital, equipment and an increase in the work force-Established a deep knowledge of the brand, platform and product suite, audiences, marketing channels and collateral-Worked, developed and earned contracts for TV show pilots for Discovery Channel and others-Displayed strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles with a deep understanding of program ROI

-Displayed in-depth knowledge of omni-channel marketing including digital, social, SEM, SEO, Display and organic search, direct mail, broadcast and CRM-Built customer loyalty and frequency using CRM tools. Partnered internally to develop CRM strategy and source tools for future implementation-Oversaw the collective brand execution across all channels and platforms to ensure consistent, effective and timely communication with all stakeholders-Assisted in day-to-day on planning and execution of all company-wide initiatives including analysis, strategy development, creative execution/production and field communications through post analysis.-Worked, developed and earned new accounts for clients such as Coldwell Banker

-Developed quarterly pillar programs and relevant sales building promotions that reinforced brand positioning in entertainment properties-Developed original new content for commissioned scripts for Television and Films-Worked with A-list actors and musicians-Managed budget effectively to drive high ROI-Showed extensive expertise in communications with outstanding writing and editing skills and the ability to communicate complex ideas in a simple way

-Worked, developed and fiscally enriched agency position on accounts such as Ace Hardware-Planed and executed market research to adjust marketing strategy to meet changing market and competitive conditions-Partnered with Finance, Operations, and R&D to identify implications of each marketing and advertising initiative and made recommendations for success

-Managed staff to grow and be on path for promotion-Recruited and retained high performing team members -- and effectively managed direct reports to drive results and marketshare-Worked and grew accounts such as AT&T and Pantech cell phones-Managed multiple projects under tight deadlines from concept to completion

-Worked collaboratively with all disciplines of communications and external creative resources in the development of a variety of projects-Worked on copy for accounts such as Suzuki Motors and Public Storage-Generated story-driven creative solutions across existing and emerging visual communications mediums including presentations, advertising, tradeshows, digital media (web, social media, interactive, animations) and videos

-Adapted to the changing landscape of visual communications technology by researching the latest trends in graphic design, web design, interactive media and visual media-Created digital and print media publishing assets such as logos, advertisements, event promotion/collateral, web design, social media, digital signage, large-format graphics, tradeshow collateral, brochures, posters, magazines, whitepapers, internal pitch materials and proposals-Collaborated with stakeholders to help shape requirements and produce creative treatments to reflect project vision and positive end-user engagement-Worked on copy for accounts such as Nissan and help agency fiscal growth on new initiatives

-Translated facts and features of subject material into visual media that best conveyed intended meaning to tell a compelling story and developed interpretive themes to convey ideas and information-Wrote copy for accounts such as Activision and Wells Fargo and helped grow agency marketshare-Created graphic presentations that communicated mood, emphasis, insight, viewpoint and similar visual impressions to help sell collateral

-Worked on video game launches for franchises such as Dead Rising and helped grow accounts-Created executive-level presentations that included working closely with communications representatives and executives to develop key program messages, learning and understanding technical program content and transforming ideas and messages into high-quality visuals-Executed projects from concept through delivery as part of a team and/or independently-Provided guidance on graphic technology and copy trends to determine the best applications for the assigned task, properly prepared artwork for use in the final format and adapted as needed to the changing landscape of visual communication technology by researching the latest trends techniques

-Worked as an assistant on albums for recording artists like Sheryl Crow, KRS-One and Rod Stewart-Tracked budget and travel expenses for the team and reported them to finance-Assisted in all set up and tear down activities