- Oversees business strategy for all branches of IRIDESCENT STUDIO, including market analysis, growth planning, and strategic partnerships to drive studio success.- Spearheads the development and execution of innovative product design, ensuring alignment with market trends and client needs.- Collaborates with clients to define project scopes, design objectives, and deliverables, ensuring high-quality outcomes and client satisfaction.- Directs the design and production of visual assets, such as logos, promotional materials, and digital content, enhancing brand presence and engagement.- Fosters a creative and collaborative studio environment, mentoring team members and encouraging innovation to deliver cutting-edge design solutions.

- Drives lead generation and client acquisition through strategic outreach, networking, and targeted marketing efforts, successfully bringing new clients into the studio and expanding the client base.- Leads comprehensive marketing and branding initiatives, creating compelling brand identities and integrated marketing campaigns for diverse clients.- Facilitates communications and operations between partnership with IRIDESCENT STUDIO and Château Collective.

- Developed and executed strategic marketing campaigns to enhance brand visibility and client engagement for Frenik Marketing.- Directed the creation of multimedia content, including promotional videos, advertisements, and social media assets, tailored to various client needs.- Managed large-scale project budgets, including allocation for production resources, talent, and equipment.- Supervised the hiring and coordination of cast and crew, ensuring seamless execution of production schedules and on-site logistics.- Utilized advanced filming techniques to produce innovative and impactful marketing materials.- Conducted and edited interviews with key stakeholders and clients, crafting compelling narratives for promotional use.- Led teams of media professionals in the production of high-quality content for both digital and traditional media platforms, maintaining brand consistency across all channels.

Executive Producer | Microsoft Atlanta Office- Strategized and executed comprehensive content strategies to promote the construction and grand opening of the Microsoft Atlanta office.- Assisted in the design design of the iconic Microsoft ATL logo, symbolizing the office's identity.- Managed substantial budgets, oversaw cast and crew hiring, and directed onsite logistics for productions.- Filmed using drones and captured time lapses of construction progress, creating compelling promotional content.- Conducted extensive video interviews with executives and produced promotional materials for onsite events.- Coordinated a 30+ member media team during the grand opening, developing broadcast-ready visual assets.- Created and filmed promotional materials for off-site Microsoft events, ensuring consistent brand representation.

Coordinate social media marketing strategies and content creation. As well as assist in the development of a virtual curriculum and brand identity.

Commercial Producer | Kaiser Permanente- Facilitated over a dozen productions for both external commercial use and internal communications at Kaiser Permanente.- Led compact teams of media specialists for events and productions, ensuring seamless execution and high-quality deliverables.- Managed end-to-end production processes, from concept development to final delivery, meeting broadcast and event deadlines.- Collaborated closely with stakeholders to align creative vision with organizational goals, ensuring effective communication strategies.- Produced compelling commercial content that enhanced Kaiser Permanente's brand presence and engaged diverse audiences.

Co-Founder & Commercial Producer- Co-founded and played a pivotal role in scaling a company to 6-figure revenue through strategic business growth decisions.- Managed client acquisition and retention, ensuring high satisfaction and long-term partnerships.- Coordinated dynamic media teams for live events, delivering seamless production experiences.- Collaborated with modeling agencies to develop portfolios for fashion models showcased at New York Fashion Week.- Conceptualized and executed comprehensive marketing materials and videos, from initial concept to strategy implementation.- Led editorial photography sessions as a studio photographer, capturing compelling images for fashion model portfolios and runway shows.