Brought on to design, develop and implement an enterprise-wide clinical, operational and analytics strategy and data infrastructure to enable a digital learning health care system. Created and maintains a robust data and analytics governance and stewardship program, and collaborates across the organization to drive best practices for utilizing data, improving analytics processes, implementing automation and self-service data access, and facilitating a data-driven culture. Provides subject matter expertise and forms strong relationships with division leaders, consulting on analytical and informatics needs and providing strategic tech enabled solutions. Built and scaled analytics team to accommodate 300% growth in supporting clinical operations, clinical, research, finance and corporate stakeholders. Directs and coaches a team of 40+ managers, data scientists, analysts, technical experts and consultants.Achievements include:• Developed a high-performing analytics team, enabling strong customer experience• Leading transition of enterprise data warehouse and BI platform to a cloud-based solution, influencing creation of a scalable infrastructure to support data and analytics use and access enterprise wide. • Skilled navigation and communication across matrixed organization to drive analytics best practices and providing 30+ stakeholders with essential tools to ensure business goals and strategic objectives are met.• Pilot AI/ML and advanced analytics solutions and embed analytics into automated workflows across infection control, palliative care and ambulatory operations, enabling data-driven decision making.• Lead development of an AI strategy for operations including how the organization can take advantage of generative AI to drive productivity and efficiency gains

Taught the Advanced Marketing Analytics class for MBAs

Led technology and analytics practice overseeing analytics, automation and data science consulting for global clients. Drove product development, creating innovative, custom solutions to integrate with advisory services. Collaborated across the firm to develop go-to-market strategies to improve client businesses and drive revenue, and provided strategy, governance and management for Korn Ferry Institute’s on-prem and cloud data warehouse. Directed and developed a team of 20+ analysts, data scientists, architects, and software engineers, providing mentoring and direction for professional growth.Achievements included:• Leading the strategic plan to support $350M in analytics business through AI-driven talent analytics product offerings. • Developing a self-service business intelligence portal to enable firm-wide access to data, leading to 75% improvement in productivity and increasing use of analytics to close advisory business deals.

Drove the integration of data science solutions and directed implementation teams to ensure a seamless execution within client environments.Successes included:• Led large scale process and change management initiative across multiple functions (operations, finance, IT, strategy, analytics, retail) for a national pharmacy chain to implement solutions to improve patient adherence, increasing efficiency for marketing interventions by 100%. Implemented solution leveraging a Hadoop-Spark infrastructure• Creating a methodology to facilitate integration of various data sources at the patient level, and enabling longitudinal views to gain greater insight into the patient journey.• Developing a deep-learning recommender system for a major retailer, using micro forecasting to improve planning for merchandise inventory and demand while reducing stockouts.

Strategic advisor and thought partner to CEO of acquired business to enable seamless integration with parent company. Facilitated acquisition integration activities and led cross functional initiatives with leadership team of parent company including CEO and Presidents of four business units. Coordinated leadership meetings and led teams to design joint value propositions and GTM strategies. Oversaw the data science, digital, and engineering practices, and partnered with leadership to drive the organization’s transformation to a strategic, technology-based digital consulting firm. Innovated new products and expanded services to support client accounts and create additional revenue streams. Managed, coached and mentored a team of 40+ architects, data & software engineers, data scientists, analysts, and managers.Achievements included:• Leading development of a cloud-based platform and technology-enabled analytics consulting services to design and optimize customer experiences and user engagement, resulting in $3M - $5M in additional annual revenue. • Leveraging test-and-learn and optimization strategies to analyze sales incentives and performance for automotive and direct sales clients, resulting in 30% improvement in ROI.• Spearheading a hybrid on- and offshore staffing model to provide scalable and cost-efficient data science services, increasing speed to delivery by 20% while reducing labor costs by 30%.• Executed digital transformation programs across multiple sectors including design and implementation of digital services around connected vehicles, and offline to online targeting programs for automotive sales.

Developed and managed an advanced analytics, technology, and data science function to support branding, marketing, design and customer experience strategies, and led efforts to embed analytics solutions into the service offering. Built and trained a team of 10 analysts to become a valued resource throughout the organization.Successes included: • Designing a data-driven approach to identify customer experience strategies and tactics with quantifiable ROI, implementing across verticals including healthcare and financial services.• Using advanced analytics to target and tailor care management programs for national health insurer, driving $1B in projected savings.• Developing innovative approaches to quantify value of brand and marketing investments.

Built and led a CRM, research, and market analytics capability within National Financial (an institutional financial business), while increasing awareness and validity of data-driven decision making across a sales-focused culture. Played a role of strategic advisor to the Chief Marketing OfficerAchievements included:• Identifying opportunity to improve B2B customer experiences by launching a voice of the customer program that resulted in 25% improvement in NPS. • Led CRM change management initiative, improving adoption rates across sales and account teams and leading to improved performance and increased win rates.• Implementing standardized, automated market intelligence reporting to provide sales with actionable data that drove a 20% increase in qualified leads.

Lead analytics partner, collaborating with industry vertical account teams to identify opportunities to cross-sell Accenture products. I designed and pitched custom analytics solutions and managed the implementation process.Successes included: • Improving customer retention efforts for a national cable provider, using predictive modeling to target at-risk audiences, enabling sell-in of contact center solution and gaining additional revenue. • Designing innovative market testing to improve a pharmaceutical client’s promotional program, increasing effectiveness by 25%.

Launched a brand science practice for Lippincott. Accomplishments included:• Designing and implementing a quantitative, test-and-learn solution for clients’ digital campaigns, leading to deep consumer insights and new value propositions that drove 25% improvements in key KPIs. • Innovative ROI measurement for brand and marketing investments led to a 25 – 50% improvement in deal close rates.

Designed solutions to leverage research and customer behavior data to identify customer segments, develop value propositions, and optimize marketing campaigns.