Nirit Rubenstein Email & Phone Number

Scottsdale, Arizona, Us

Over 40 million Americans have material errors on their credit reports weighing down their scores. Dovly is on a mission to help them. Dovly is the first fully automated credit improvement platform based on a sophisticated algorithm proven to improve credit scores. Companies who partner with Dovly generate new revenue, high margins, and a positive consumer experience. We are a smart, effective, digital only, and consumer-focused solution.

Phoenix, Az, Us

The Arizona Israel Technology Alliance (AITA) serves as the premier resource for companies and organizations in Arizona and Israel on collaborative initiatives. AITA is dedicated to promoting and strengthening business, investment, entrepreneurship, technology and trade relations between the technology communities of Arizona and Israel. AITA’s purpose is to increase and support bilateral trade and investment between Arizona and Israel, with each offering resources and opportunities across the technology industry.

Scottsdale, Arizona, Us

Recruited to run sales and operations for Nextiva - one of the country's fastest-growing providers of cloud-based business communications solutions. • Oversaw team of ~400 employees in sales and operations• Achieved records sales numbers within 4 months in the role• Reduced operational cost by 15% within 7 months, while increasing customer retention• Reduced customer churn by 22%• Increased employee retention

Led the second largest credit repair company in the U.S., following its acquisition by Tregaron Capital (http://www.tregaroncapital.com). Drove significant revenue increase through customer acquisition and retention, while substantially reducing operational costs.

Austin, Texas, Us

Responsible for P&L, revenue generation, and customer experience for flagship brands. Directed all strategic initiatives for sales, marketing, operations, technology, and product.• Unprecedented promotion to GM after 12 months• Responsible for $220M P&L and team of 60, including national sales team• Led the only business unit to deliver growth and high performance across all key metrics: increased YOY card sales and revenue 51% and 29%, respectively; increased retention 22% through promotional strategies and improved user experience; doubled online sales volume through digital marketing and social media; cut expenses 47% through efficiencies and process improvements• Identified, developed, and implemented new revenue streams generating $50M+ in incremental revenue, including 3 new products to tap key market opportunities and big data initiative resulting in predictive models to recognize most profitable customers• Drove relationships and operations of all key retail channels, including Walgreen’s, CVS, Rite Aid, 7-Eleven, and Kroger; reduced monthly error rates by 91.7%• Developed and executed strategic growth plan for the brand, presenting quarterly to Board of Directors• Secured unprecedented $1.2M investment from MasterCard to market Green Dot• Revamped staffing of Green Dot “stack,” managing under-performing personnel out of the organization and building the team with highest morale in the company

Orrville, Oh, Us

Responsible for profit, strategic positioning, channel expansion, advertising, consumer promotions, and base line extensions on largest and most profitable brands in the company.• Managed marketing budgets of $40M+ for each brand• Developed the first base business television advertising campaign for Meow Mix in over six years, increasing brand penetration by 1.5 pts and purchase frequency by 7%• Developed and managed refresh of Kibbles ‘n’ Bits packaging, collaborating with agency CBX to narrow designs, test and validate selections, finalize communication hierarchy, and manage launch/run-out schedules, leapfrogging Purina to become unassailable market leader in taste messaging• Without meaningful R&D budget, single-handedly designed and implemented strategy to commercialize Nature’s Recipe, a new specialty product line, doubling shelf-space at two largest customers and generating 47% YOY sales growth• Initiated and executed unprecedented program to reverse Meow Mix “junk-food” perception trend by distributing samples through veterinarian offices, hitting target demographic with optimal efficiency and driving a 87% increase in purchase frequency among sample recipients• Directed cross-functional team to execute package downsizing of five major brands, addressing change management issues and implementing strategies that resulted in $32M NPV benefit• Led design and execution of first-ever “Meow Mix Road Show” distribution drive, leading to 5% distribution gains and two-point share increase• Originated and drove strategy behind the launch of Meow Mix “bonus bag,” increasing velocities and minimizing pricing disparities between Wal-Mart and grocery channels• Developed and validated Meow Mix product positioning, serving as brand lead for line extensions and 5-year product pipeline in collaboration with brand innovator IDEO• Managed digital/social media campaigns for three brands with budgets up to $3.8M

San Francisco, California, Us

• Developed strategies to accelerate new customer acquisition and cross-selling opportunities through assessment of customer lifetime value across multiple segments• Overhauled customer segmentation model, yielding $20M boost in revenue• Directed team of analysts, modeling complex scenarios supporting recommendations to enhance customer experience, processing efficiency, and cost reductions

San Francisco, California, Us

• Developed mid-market strategy to drive 78% YOY sales growth• Managed $80M worldwide sales P&L, implementing a 10% annual cost reduction• Built fully-integrated financial model for buyside on $700M+ M&A transaction; developed presentations for Board, rating agencies, and investors• Co-led cross-functional team that overhauled systems and reporting required for June 2003 IPO, tripling staff productivity and accelerating reporting deliverables by 80%

Chesterfield, Mo, Us

• Led staff transition and systems integration project at newly acquired U.S. division• Implemented communications campaign resulting in 95% customer retention

Tel Aviv, Il

Drove technical communication training curriculum for academy cadets and high-ranking pilots

Mba, Marketing

B.A., Business & Economics