Nirjhar is the strategic branding and communications person of Pathanam, making sure audiences can see, hear and engage with Pathanam’s messages. He has more than 16 years of industry experience in handling clients for varied sectors like Agro, Engineering, Realty, Hospitality, Infrastructure, Lifestyle, Food & Beverage, Retail, Education, Industrial Products, etc.He started his journey with a content writing firm where he used to write about industrial products and accessories. After that, he joined a PR Company as a Content Head and started getting into the client-side of the story. There he handled brands like Indo German Chamber of Commerce, Dollar IndustriesLimited, Ess Dee Aluminium Ltd., Keventer Projects, JIS Group, MCKV Institute of Engineering, 6 Ballygunge Place, Coffee World, Cream & Fudge Factory, Dawaat e Shiraz, Shiraz Golden Restaurant, The Wall, Bengal Infertility and Reproductive Therapy Hospital (BIRTH), Bhagirathi Neotia Women & Child Care Centre, DishaEye Hospital, GAMA, Jain Group, Bengal Aerotropilis Project Ltd., Shristi, Siddha Group, Dollar Club, Turtle Ltd., etc.Thereafter he joined Shrachi Group as National Marketing Head looking after the pan India presence of the brand.After he left Shrachi, he started a Branding Agency where he catered to brands like Aditya Birla Group, Super Shakti TMT, Pernod Ricard, Cactus, Royal Stag, Bengal Badminton Academy, Absolut, Astra, Blenders Pride, Nature Environment & Wildlife Society (NEWS) to name a few.A branding consultant, digital marketer, and web designer, he knows what it takes to create and promote a brand name and image.