A results-driven executive and a leader of innovative award-winning enterprise software products. I returned to the “start-up nation” of Israel after 10 years in California’s Bay Area, where I lead a B2B software launches (“Duet by SAP and Microsoft”) a joint venture which sold over $100m in its first year. During the last 20+ years, I worked on B2B software products from many angles, in startups and enterprises, in Israel and abroad, for many years as VP Product Management, but also as VP R&D, Head of Services, as G.M. of a startup and in other leadership roles. I lead product strategy, development, and rollout of new products (“New Product Introduction”- NPI) as well as mature businesses like NICE’s enterprise division ($600m business).Today, I apply my experience in consulting startups focus their strategy, identify business opportunities and execute more efficiently.