Manufacturer of customized furniture

Responsible for market research, R&D, product design, UI/UX, POC, MVP development of the SaaS platform.Key Achievements: We are the first to develop Audience Measurement System™ (Patent awaited) for the OOH industry in India. First to develop measurable KPIs like Traffic Count, DEC, Impressions, EOI, Reach, Frequency, TRP, GRP, CPI, CPM, CPP for OOH media. You can now measure ROI of a campaign. Developed Planning Tool that finds targeted demographics and help maximize… Show more Responsible for market research, R&D, product design, UI/UX, POC, MVP development of the SaaS platform.Key Achievements: We are the first to develop Audience Measurement System™ (Patent awaited) for the OOH industry in India. First to develop measurable KPIs like Traffic Count, DEC, Impressions, EOI, Reach, Frequency, TRP, GRP, CPI, CPM, CPP for OOH media. You can now measure ROI of a campaign. Developed Planning Tool that finds targeted demographics and help maximize campaign TRP. Developed a Novel Search engine that helps Advertisers to find inventories in areas of interest on Google Maps. Developed a Mobile App for tamperproof Geo-stamped Proof of Performance reporting of ad-campaigns. Developed and launched SaaS, e-commerce marketplace platform www.planyourmedia.com  Recognized by Startup India, DPIIT, Government of India. Show less

Country Head for Greenteriors division of Greenply, India’s largest Interior and Infrastructure company with a turnover of INR 1769 crore. Set and manged the complete business operations, marketing, sales, business development, design, supply chain, sales operation, IT, Finance and customer service. Spearheaded vision, strategy and execution of the domestic operations. Oversaw staffing, training and development. Developed and implemented strategic marketing and sales plans. Key… Show more Country Head for Greenteriors division of Greenply, India’s largest Interior and Infrastructure company with a turnover of INR 1769 crore. Set and manged the complete business operations, marketing, sales, business development, design, supply chain, sales operation, IT, Finance and customer service. Spearheaded vision, strategy and execution of the domestic operations. Oversaw staffing, training and development. Developed and implemented strategic marketing and sales plans. Key Achievements Successful market research, business plan and board approval for the new business. Developed SOPs for the business operation, leading by example to other business verticals. Implemented SAP for the division. Integrated Distributors, Dealers on Tally to SAP system. Developed and launched e-commerce website, Mobile Apps for sales force automation. Created digital footprints of the brand – website, facebook, instagram 1500 Dealers, 15 Distributors appointed across India in a span of one year. Captured 5% market share by value within one-and-half years of business operation. Became the biggest Importer of European wallcoverings in India. 25% market share. Presence in top 100 cities of India within a span of one year of operations. Launch of unique Wallmasters program for training and development of the Installers. Launch of CRM- loyalty program for Architects and Interior Designers. Show less

Business Head of a home textile brand F&F. Spearheaded Marketing, Retail, Distribution and Project sales business across India (400+ Dealers, 3 Distributors, 15 EBOs, 200+ Interior Designers). Managed an employee strength of 400+. Defined Vision and Mission statement and aligned the departments through corporate restructuring. Was responsible for defining Corporate strategy encompassing Revenue plan, Marketing Strategy, Product strategy, Brand Strategy, Channel strategy, Competition strategy… Show more Business Head of a home textile brand F&F. Spearheaded Marketing, Retail, Distribution and Project sales business across India (400+ Dealers, 3 Distributors, 15 EBOs, 200+ Interior Designers). Managed an employee strength of 400+. Defined Vision and Mission statement and aligned the departments through corporate restructuring. Was responsible for defining Corporate strategy encompassing Revenue plan, Marketing Strategy, Product strategy, Brand Strategy, Channel strategy, Competition strategy, Expansion plan. Defined and executed the Annual Operating Plan, Annual Marketing Plan to meet the revenue and profitability goals. Key Achievements: Developed B2C e-commerce website for the business and mobile app for Dealer channel automation. Created digital footprint of the brand through Social Media Marketing on Facebook (10000+ followers). Added 150+ new Dealers, 3 Distributors, 2 COCO stores to the network. Expanded project business to all metros. Developed and successfully launch Franchisee store business model in Feb’2013. Opened 10 FOFO stores. Developed credit control policy, reduced bad debt to sales ratio from 6% to 0.1%, 70 credit days to 45 credit days. Launched stocking Wallpaper distribution business (new business). Launched 7-day fulfillment program for non-stocking wallpapers and fabric. Reduced SLA of 20 days delivery to 7 days. Developed forecasting model for the Supply chain and reduced Out-of-stock level from 20% to 4%. Developed Inventory management model and optimized inventory level by 30%. Improved stock turns of furnishing fabrics by 2X  OTIF availability of furnishing fabrics improved from 80% to 98%. Reduced dead stock from 6 crore level to 2.25 crore through liquidation programs. YOY growth of 17% and 12% in FY2012-13 and FY2013-14 respectively. Improved Gross Margins of the company from 28% to 35%, NPAT by 250% Show less

Spearheaded the strategic marketing, digital marketing and product marketing function of ADI division of Honeywell (Fortune 100 companies). Responsible for B2B e-commerce, Retail operations of 13 branches and 50 sales location encompassing 5000+ dealer network. Key Achievements: Developed and managed B2B e-commerce website www.adiglobal.in Developed and implemented a BOQ tool that automated the quotation, approval, ordering and invoicing process. Improved conversion by 145% and… Show more Spearheaded the strategic marketing, digital marketing and product marketing function of ADI division of Honeywell (Fortune 100 companies). Responsible for B2B e-commerce, Retail operations of 13 branches and 50 sales location encompassing 5000+ dealer network. Key Achievements: Developed and managed B2B e-commerce website www.adiglobal.in Developed and implemented a BOQ tool that automated the quotation, approval, ordering and invoicing process. Improved conversion by 145% and reduced lost sales by ~50% Developed Analytics tool that helped to improve the customer conversion ratio from 40% to 60%. Developed Activity Based Pricing model for the products that helped to provide flexible pricing to customers. This improved conversions by 20% and sales by 28% Developed Discount management and Approval process. Automated it with IT, improving TAT by 700% and reducing lost sales by 45%. Show less

P&L Head of Southern India for Lifestyle Retail Business division of ITC, an US $ 50 billion enterprise. Managed retail business of Wills Lifestyle EBOs-10 nos., LFRs-25 nos. and MBOs-50+ nos. Managed a team size of 80 people (ASM, ASE, Store Managers, CAs). Managed a turnover of 90 crore. Key Achievements: Best Region award for highest Store Index and customer experience in 2008. Value engineering project reducing packaging cost by 80% and a saving of INR 2 crore per annum. … Show more P&L Head of Southern India for Lifestyle Retail Business division of ITC, an US $ 50 billion enterprise. Managed retail business of Wills Lifestyle EBOs-10 nos., LFRs-25 nos. and MBOs-50+ nos. Managed a team size of 80 people (ASM, ASE, Store Managers, CAs). Managed a turnover of 90 crore. Key Achievements: Best Region award for highest Store Index and customer experience in 2008. Value engineering project reducing packaging cost by 80% and a saving of INR 2 crore per annum.  Process re-engineering that reduced electricity cost at retail stores by 40%, which directly contributed 2% Gross Margins. Only region to maintain a positive growth of 5% in 2008 recession. Brought Rent to Revenue percentage down from 22% to 14%. Only region in India that was able to achieve EBITDA+ in 2009 ever since the brand launch. Achieved average SPF of ₹ 1500 in the region. Mentored three Store executives who cleared WINGS career development program to qualify as Store Managers. Show less

Managed Eastern India’s apparel business of Madura Garments, a part of USD 48.3 billion Aditya Birla Group. Oversaw Retail and Trade business with P&L responsibility encompassing 3 Distributors, 4 COCO stores, 36 Franchisee stores and 350+ MBOs. Managed a turnover of 50 crore. Key Achievements: Value engineering project that reduced packaging cost of a shirt from ₹ 15 to ₹ 3. Saved ₹ 6 crore p.a. in packaging. Reduced transportation cost by 40% bringing a recurring saving of… Show more Managed Eastern India’s apparel business of Madura Garments, a part of USD 48.3 billion Aditya Birla Group. Oversaw Retail and Trade business with P&L responsibility encompassing 3 Distributors, 4 COCO stores, 36 Franchisee stores and 350+ MBOs. Managed a turnover of 50 crore. Key Achievements: Value engineering project that reduced packaging cost of a shirt from ₹ 15 to ₹ 3. Saved ₹ 6 crore p.a. in packaging. Reduced transportation cost by 40% bringing a recurring saving of INR 2 crore p.a. Launched Peter England COCO retail store format in Eastern India. Opened 4 new COCO stores and 5 FOCO stores in a short span of one year. Show less

Shift In-charge of Continuous Galvanizing line (CGL#1) at Tata Steel, a part of Tata Group of companies with a turnover of USD 22 Billion. Project management, Commissioning, Cold trials, Hot trials of CGL#1 of Cold Rolling Mill Complex. Responsible for production planning and operations along with Quality management through TQM, TPM, Six Sigma, PFMEA, KAIZEN, Value Engineering, Business Process Re-engineering, Lean Manufacturing, Theory of Constraints, Quality Improvement Projects, OHSAS and… Show more Shift In-charge of Continuous Galvanizing line (CGL#1) at Tata Steel, a part of Tata Group of companies with a turnover of USD 22 Billion. Project management, Commissioning, Cold trials, Hot trials of CGL#1 of Cold Rolling Mill Complex. Responsible for production planning and operations along with Quality management through TQM, TPM, Six Sigma, PFMEA, KAIZEN, Value Engineering, Business Process Re-engineering, Lean Manufacturing, Theory of Constraints, Quality Improvement Projects, OHSAS and Ergonomics.Key Achievements: Commissioning of CGL#1 line in record time of 12 months. Increased production capacity of the line from 1 LTPA to 1.5 LTPA enhancing throughput by 50% Achieved OEE of 102%-105% consistently YoY. Awarded Best Quality Improvement Project 2006 (across Tata Steel) for reducing downtime of Galvanizing line. Awarded Champion Suggestor of Tata Steel (2003) for maximum suggestions in quality improvement and cost saving. Implemented six sigma project and reduced seconds production from 20% to 2% Awarded for Value engineering project, that reduced CR scrap generation, a recurring cost saving of 8 crore p.a.  Implemented many TPM projects to reduce downtime of entry welder, alkali cleaning section, Sink roll, stabilizer roll, air knife, cooling tower, quench tank, etc. Implemented many OHSAS projects to improve safety of workers, working in Furnace, zinc pot, chromating area. Gold and Silver medal in Regional and National CII WorkSkill Competition respectively, in the year 1999. Gold medal, Certificate of Merit in Eastern India (1999) by Ministry of Labor. Numerous certificates of Appreciation for achievements, from Chairman Ratan Tata, MD, VP, GM of Tata Steel. Show less