Supervised the creation of compelling promotional materials in multiple regional languages, boosting the channel's visibility and audience interaction. Led the development of creative strategies for TV, digital, and social media campaigns. Managed budgeting, scheduling, and execution of promotional projects to meet marketing goals. Oversaw a team, delegating tasks effectively to ensure seamless project execution. Maintained a cohesive brand image while tailoring content to engage diverse regional audiences.

Led the branding and marketing initiatives for News18 Network's diverse content portfolio across all platforms and regional states. Managed the production of high-impact promotional materials tailored to various regional languages, enhancing the channel's visibility and audience engagement. Directed creative strategies for multi-platform campaigns, including TV, digital, and social media. Oversaw budgeting, scheduling, and execution of promotional projects, ensuring alignment with overall marketing objectives. Spearheaded efforts to maintain a consistent brand image while adapting content to resonate with diverse regional audiences

Worked within the promo department, leading branding initiatives for the channel's television shows. Developed and executed creative promotional strategies to enhance brand visibility and engagement. Collaborated closely with production, design, and editorial teams to create high-impact promos that aligned with the channel's identity. Managed end-to-end promo production, from concept development to final execution, ensuring consistent messaging and branding across all content. Played a key role in elevating the channel's on-air presence and audience engagement.

Led the conceptualization, production, and execution of promotional content for both web and TV platforms. Collaborated closely with the creative team to craft engaging scripts and compelling visuals, ensuring alignment with brand objectives and audience engagement. Managed the end-to-end process, from ideation and scriptwriting to directing and overseeing the final edits. Played a key role in boosting the visibility of programming through innovative promos, balancing creative direction with production deadlines.

At India TV, I developed and wrote creative concepts for short films and promotional content across both web and television platforms. My role involved crafting compelling narratives that aligned with brand objectives, enhancing viewer engagement, and supporting the overall content strategy. I collaborated closely with production teams to ensure the successful execution of concepts from script to screen, contributing to the growth and visibility of India TV’s multimedia presence.

Spearheaded the promotional strategy for the launch of a new television channel at News Express, driving awareness and viewership. Developed and executed marketing campaigns for both the channel and its upcoming programs, ensuring a strong brand presence across digital and traditional platforms. Collaborated with cross-functional teams to promote special events, live broadcasts, and new shows, effectively increasing audience engagement. Focused on building partnerships and outreach initiatives to maximize the channel's reach and success during its crucial early stages.

Led the post-production of a high-profile fiction drama for television broadcast, overseeing all aspects of editing, sound design, color grading, and final delivery. Coordinated with directors, producers, and editors to ensure the creative vision was maintained, while managing timelines and budgets efficiently. Ensured seamless collaboration across teams, from script to screen, resulting in a polished final product that aired successfully on television. Played a key role in maintaining the high-quality standards of one of the region’s most prominent production houses.