After working at The Fabricant for 4 years across Product, Community, Marketing and Growth I'm stepping out to launch my own consultancy with a focus on Fashion and Luxury brands and helping them explore new spaces with technology. Services include Product Management, Marketing, Growth, Community Management.

Coaching 3rd Year Fashoin students at AMFI on digital product development in the Hypercraft Minor.

Clients include Google Creative Lab, X box, Nike, Spotify

Clients: Starwood Hotels, Nintendo, Luxury Brand Partners, Playstation, Rubbermaid, Coty, Calvin Klein, Ronald McDonald House, TicketmasterOversee digital projects from concept, through testing and deployment and ongoing optimization and maintenance under long term support agreements.Responsible for all project management documentation; Statement of Work, requirements gathering, design and development briefs, timelines, budgets, wireframes and user flows.Manage cross-functional teams and both internal resources and external vendors.Contribute to strategy and conception phases, responsible for conducting user research interviews, data analysis and running ideation workshops.Manage relationships with clients and third party vendors to facilitate all team communications.Expected to be able to apply a high level of technical knowledge and UI concepts including responsive and adaptive site development.

Clients: Starwood Hotels, Nintendo, Shiseido, Estee Lauder, New England Aquarium, Intralinks, Mereditih Corporation, Luxury Brand Partners, Playstation, RubbermaidOversee digital projects from concept, through testing and deployment and ongoing optimisation and maintenance under long term support agreements.Responsible for all project management documentation; Statement of Work, requirements gathering, design and development briefs, timelines, budgets, wireframes and user flows.Manage cross-functional teams and both internal resources and external vendors.Contribute to strategy and conception phases, responsible for conducting user research interviews, data analysis and running ideation workshops.Manage relationships with clients and third party vendors to facilitate all team communications.Expected to be able to apply a high level of technical knowledge and UI concepts including responsive and adaptive site development.

Clients: Defence Force Recruiting Australia, ADFA, Navy and AirforceOversaw digital projects from concept, through testing and deployment and ongoing optimisation and maintenance under long term support agreements.Responsible for all project management documentation; Statement of Work, requirements gathering, design and development briefs, timelines, budgets, wireframes and user flows.Conducted user research interviews with UX lead for site optimisation.Expected to be able to apply UI concepts including responsive and adaptive site development.

Clients: Fosters, Carlton Draught, Pure Blonde, Yellow Pages, White pages, National Australia Bank, BUPA Healthcare, Crown Casino, Mars Petcare, Australian Taxation OfficeOversaw digital projects from concept, through testing and deployment and ongoing optimisation and maintenance under long term support agreements.Responsible for creating and maintaining all project documentation; Statement of Work, product backlog, user stories, acceptance criteria, requirements gathering, wireframes, user flows, design and development briefs, timelines, budgets, client contact notes and WIPs.Managed large scale development work from app development to CMS platform integrationPioneered new processes for Discovery and Scoping phases to include prototyping, user and stakeholder research.Apply UI concepts including responsive site development and cross device development.Gained experience on pitch teams and managed concept development and tender documentation for digital components.

Clients: National Australia Bank, Yellow Pages, Carlton Draught, Carlton Dry, BUPA HealthcareManaged campaign assets from landing pages, emails, and banners ranging standard to complex rich media executions such as Yellovator for Yellow Pages.Worked closely with all agency departments to coordinate integrated campaigns.Managed project budgets, timings, resourcing through studio and external suppliers.

Clients: World Society for the Protection of Animals (WSPA) Oceania and GlobalManaged Online Acquisition Campaigns for WSPA Oceania and $1.5 million in Creative, Reporting, Media and Account Service Fees. Managed client communications for WSPA Australia and New Zealand and Telstra (SEM).Worked on awareness campaigns in both online and retail space, overseeing entire process.Presented and prepared all strategy and quarterly review documentation to Regional Director, Head of Marketing and Fundraising Manager.

Clients: NAB, BUPA, World Society for the Protection of Animals (WSPA) Oceania and GlobalMedia planning and buying for direct response campaign for media budgets up to $100K per month on Display banners, Search Media and Incentivised eDms.Developed strong relationships with media agencies, effectively negotiated key inventory spots for my clientsDeveloped media strategy, plans and carried out negotiation on media buys across Display, Affiliate and eDM channels. Gained experience setting up and optimising Search campaigns using A/B and Multivariate testing paradigms.Maintained campaign reports and performance dashboards for clients providing analysis and recommendations for media forecasting.

Working with large data sets to understand performance of direct response banner and eDM campagin against client sales and lead data. Experience with A/B and Multivariate platforms through Google Analytics and Omniture.Traffic and deployment of Search, eDM, banner and measurement implementation.