Nirmal P. Email & Phone Number

Boston, Ma, Us

Singapore, Singapore, Sg

Work with Flexibees' founding team on their GTM strategy. Flexibees is a talent marketplace that empowers skilled white-collar women find remote-first opportunities within SMEs and enterprises.

San Francisco, Ca, Us

Advise HackerEarth's CEO on B2B marketing strategies that drive brand awareness, generate revenue, and devise creative ways to engage their rich community of 8M+ developers.

Portland, Oregon, Us

Led brand marketing, GTM strategy, demand & lead gen campaigns, and events for this early-stage RPA startup.

Concord, Ma, Us

Manage Dynasil's corporate website, implement marketing automation, and orchestrate email marketing campaigns to support and promote live events.

Boston, Massachusetts, Us

Led the digital marketing function with a primary focus on driving demand generation and revenue growth for this billion-dollar PE-backed B2B SaaS company serving 7,000+ customers. Advocated for deeper integration of demand generation campaigns and ABM to bolster sales pipeline and increase revenue. Expanded digital presence through marketing automation, organic and paid media strategies, content marketing, SEO, and social media. Reported to the CMO.✪ Instrumental in influencing $100M+ in revenue using data and insights driven ABM strategy to orchestrate marketing and sales actions.✪ Collaborated with sales leaders to establish lead scoring model and with BDR/SDR teams to activate lead nurture and drive sales enablement.✪ Partnered with Microsoft, Cisco, Five9, RingCentral, and HPE to develop omni-channel marketing campaigns.✪ Advanced marketing’s impact by introducing conversational AI chatbots and SMS delivering improved CX at a lower cost.✪ Supported 35+ in-person and digital events.

Concord, Ma, Us

As an integral member of the leadership team led global marketing strategy for this publicly traded matrixed organization with five subsidiaries. Responsible for shaping the customer journey and experience from acquisition through nurture, retention, and advocacy. Collaborated with division GMs and sales leaders to amplify brand awareness, drive sales pipeline, and boost revenue. Reporting to the President & CEO and accountable to Board of Directors.✪ Assembled high-performing team of marketing specialists with expertise in design, content development, event management, and data analytics.✪ Set brand guidelines and updated sales and marketing collateral.✪ Unified subsidiary websites and turbo-charged eCommerce channel.✪ Quadrupled eCommerce sales at 62% CAGR and revenue at 7.9% CAGR crossing $50M+ for first time in company history.✪ Catapulted Dynasil as an industry thought leader and secured top SERP rankings for 70+ keywords via a comprehensive content marketing strategy that included a blog, newsletter, eBooks, white papers, brochures, and syndicated content.✪ Spearheaded industry-first hybrid video mailer as part of product GTM strategy which generated an 18x ROI and $1M+ in ARR.✪ Managed events team, external agency, and vendors in planning and supporting twenty-two global events.✪ Performed due diligence, capabilities assessment, negotiated contracts, and managed agency and vendor relations.

Collaborated with clients in diverse industries to develop, plan, and launch digital transformation initiatives and digital marketing campaigns. Built trust-based relationships to better understand their needs, and carefully tailored campaigns to target goals. Awarded progressive leadership roles having demonstrated deep domain expertise, active stakeholder engagement, and team leadership.✪ Scaled a global team tasked with implementing business transformation initiatives, building SaaS platforms, and orchestrating omni-channel integrated marketing campaigns.✪ Led engagements with marquee brands such as Bank of America, Wells Fargo, Sallie Mae, Microsoft, Intel, HP, Mentor Graphics, Citigroup, Wells Fargo, BlueCross BlueShield, Kaiser Permanente, Subaru, Loan Depot, and Lending Club.✪ Pioneered industry leading B2B SaaS platform for designing personalized landing pages and email marketing campaigns.✪ Increased customer retention by 14% for CFSC, a retail fintech provider.✪ Optimized location staffing for CFSC using predictive analytics and leveraging insights from 50M+ customers transactions.✪ Boosted email CTRs, increased loan volume and loan revenue for D2C financial brands.✪ Reduced resource requirements by 70% for a gift card solutions provider with design engineering and automation.✪ Optimized budget allocation for digital channels (SEO, SEM, PPC), print media, and technology vendors.✪ Recognized for launching an IoT-based B2C luggage tracking app and B2B SaaS platform for activating hyper-local customer-centric experiences at events and tradeshows.

Executive Education, Leadership And Management

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Electrical Engineering