Engagement: Increased UK SMB revenue by 15% YOY from 2016 to 2018 through new product launches, adoption and business-critical regulation campaigns. • Business Debit Mastercard: Led the go-to-market strategy and launch plan to introduce the business debit card in the UK market. Partnered closely with product, legal, analytics, creative and Mastercard marketing to develop a research-backed plan targeting 125K existing small businesses through a paid and owned multi-channel launch campaign. Launch campaign drove 15K card requests in the first month. Projecting 50K active cards by Dec 2019.• Business App: Launched a dedicated business app for PayPal SMEs. Launch campaign KPIs: 35% unique email open and 1.1% CTR, integrated with paid search and cross-sell activities to drive 40K app downloads in 2017. Post-launch partnered with the lifecycle team to develop always-on triggers to automate acquisition driving an additional 65K in app downloads for 2018. As of July 2019, 140K total downloads with 80% login rate (at least once) and 20K monthly users.International B2B business: Identified, created and executed B2B marketing campaigns to grow the UK cross border B2B revenue by 20% from 2016 to 2018.• 2018 Voom Virgin Media pitch off competition: Led the planning and marketing of the PayPal international category and collaborated with the Virgin team to boost their marketing efforts. In total, the PayPal category received 700 entries and the collective Voom campaign received strong engagement with 2.5M Voom landing page visits, 307M twitter impressions and 191K minutes of Facebook videos watched. During the campaign, PayPal cross border trade volume rose by 5.5% YOY.• Passport website: Developed and launched 6 dedicated landing pages promoting cross border trade. The content focused on critical areas to consider when growing internationally. From Jan 2018 - July 2019, 13K sessions, 5 pages viewed per session with 02:48 mins dwell time.

American Express is a top 3 credit card provider in the world with a strong portfolio of business clients. Being the only dual-sided, issuer and clearer, company they charge a premium to their merchants that create acceptance obstacles. My work focused on unravelling this coverage puzzle to provide a global overview of the actual merchant acceptance. • Evaluated the 2015 American Express global acceptance for over 150 countries. Analysed sensitive corporate employee spend of 3,000 global companies to decipher critical data points mapping a realistic American Express network coverage.• Coordinated with data management, legal, business development, marketing, and sales to develop assets that address coverage challenges and highlight growth opportunities.

American Express enjoys strong loyalty from their personal and business card members because they provide great customer service and offer a generous rewards program. However, these rewards are a huge cost burden on the company and my work focused on striking exclusive B2B partnerships that provide key business benefits to the card members funded by the merchants to alleviate the rewards expense on American Express. • Generated $7.2M incremental spend for Enterprise Rent-A-Car & National Car Rental ($7M) and Office Depot & OfficeMax ($200K) through a 3-month multi-channel marketing campaign. • Leveraged internal and external relationships to secure $75K to optimize the program's marketing performance by installing a culture of test and learn. Doubled email open rates by 9% bringing the total to 20% per campaign.• Negotiated and signed Cintas and Office Depot & OfficeMax partnerships, generating $500K in annual loyalty rewards.

• Created a KPI dashboard goal tracking 10 program partnerships, customer engagement and $160M in monthly spend.• Analyzed spend data to identify relevant market segments of high potential partners, customers, and small and medium-sized businesses.

• Lead a 3-person team in evaluating over 20 technologies for pipelining to a feasibility study. Performed cash flow and valuation analysis to select 4 market ready projects.

• Employed project management to drive operational excellence for a leading pharmaceutical firm undergoing $20Mil expansion to double production capacity.• Overlooked capital budgeting, forecasting and procurement while managing end-to-end vendor relations, initial pricing requests, contract negotiations, equipment inspections and delivery.