MadGenius Productions Pvt Ltd is a visual media strategy and execution company based in Kerala, India. Our core team has been collaborating for over 6 years, successfully churning out over multiple projects on the national and international platform. We are a team of experienced professionals from the Indian film industry who are in the business of telling unique visual stories. Having collaborated with some of the biggest names in the Entertainment & Media segment, we have a portfolio… Show more MadGenius Productions Pvt Ltd is a visual media strategy and execution company based in Kerala, India. Our core team has been collaborating for over 6 years, successfully churning out over multiple projects on the national and international platform. We are a team of experienced professionals from the Indian film industry who are in the business of telling unique visual stories. Having collaborated with some of the biggest names in the Entertainment & Media segment, we have a portfolio that encompasses a wide variety of work that includes Feature films, Animated videos, Corporate videos and Music videos. Show less

To energize the Sales & Distribution team and drive sales behaviour change to enable high performance. This entails a holistic agenda – ensuring compliance of standard & best in class processes, building frontline sales capability to win in the market and be future ready, maximize incentive earnings and motivate people to participate in local & national recognition programs, creating differentiation and competitive advantage by deploying impactful trade programs and share crisp MIS dashboards… Show more To energize the Sales & Distribution team and drive sales behaviour change to enable high performance. This entails a holistic agenda – ensuring compliance of standard & best in class processes, building frontline sales capability to win in the market and be future ready, maximize incentive earnings and motivate people to participate in local & national recognition programs, creating differentiation and competitive advantage by deploying impactful trade programs and share crisp MIS dashboards to monitor S&D performance Show less

Develop the Lighting Consumer business in Sri Lanka by working closely with channel partners for Sri Lanka and deliver agreed business plans for all business groups in Lighting, across defined geographies. The key areas of responsibility include Formulating business plans for the country for managing top line growth in all businesses in Lighting Achievement of planned numbers in Consumer business Planning, implementation and proper tracking of trade promotions… Show more Develop the Lighting Consumer business in Sri Lanka by working closely with channel partners for Sri Lanka and deliver agreed business plans for all business groups in Lighting, across defined geographies. The key areas of responsibility include Formulating business plans for the country for managing top line growth in all businesses in Lighting Achievement of planned numbers in Consumer business Planning, implementation and proper tracking of trade promotions Channel Management – Managing and guiding the channel partner’s team to deliver desired results Setting up effective review systems Ensuring communications on products, policies and pricing reach channel partners as well as market on time Creating processes that support the customers in realizing their interests (ROI as per Industry Standards, Claim Settlement, NPS) Monitoring and reporting competition activities and performanceAchievements:• Recognized for Sales Excellence during the Annual Philips India Kickoff for achieving 130% of sales target for the market • Pioneered launch of Philips LED range in Sri Lanka market. This included formulating pricing and go to market strategy of the LED range • Tied up with leading e-commerce firm in Sri Lanka – thereby being the first lighting brand in Sri Lanka to use the online channel as a medium for sales Show less

Handling the Brand Marketing Mix which includes New Communication Development, New Product Development and achieving the brand topline and bottomlineBrands handled: McDowell Signature Whisky and McDowell’s Signature Premier Whisky • Annual Planning: Develop and execute comprehensive annual brand plan to achieve a brand portfolio turnover of Rs.550 Crores with help of a multi crore budget for ATL/BTL activities • Communication mix: Responsible for developing communication &… Show more Handling the Brand Marketing Mix which includes New Communication Development, New Product Development and achieving the brand topline and bottomlineBrands handled: McDowell Signature Whisky and McDowell’s Signature Premier Whisky • Annual Planning: Develop and execute comprehensive annual brand plan to achieve a brand portfolio turnover of Rs.550 Crores with help of a multi crore budget for ATL/BTL activities • Communication mix: Responsible for developing communication & media planning for all ATL/BTL activities to ensure maximum reach• Media Mix: To optimize media investments across various mediums which include TV, print, medianet, radio, outdoor and digital • Pricing: Formulate and recommend pricing strategy for existing and new products and help improve bottomline • NPD: New product development initiatives by coordinating with NPD, research teams and interaction with consumers. Currently working on a new product as well as a brand extension project• Social Media management: Monitor and Manage the social media space for the brand and focus on garnering wider reach for the brand through digital initiativesKey Achievements  Signature Premier Whisky – Successfully launched and garnered 2.6% MS within 8 months of its launch. Achieved 232% of budgeted volumes, making it the first brand to cross 1 lac cases in less than a year in USL Signature Whisky - Involved in the overhauling of the brand’s propositon and led the subsequent communication change in digital as well as in on-ground activation and event associations. This led to a brand volume growth of 1.6mn cases from 1mn cases in 3 years RFID and Augmented Reality - Succesfully conceptualized and piloted RFID and Augmented Reality related activities for Signature events. Both were a first within the UB Group  Facebook - Spearheaded digital activities for the brand to make it the biggest fanpage for an Indian alcohol brand in the country Show less

Responsible for achievement of Sales targets in URC’s across the state of TamilNadu. Led a team of 2 members.Key Achievements  Market Share gain: Improved Market share from 37.5% to 40% over a 8 month period Volume Gain: Achieved 109% of budgeted volumes and exceeded value contributions also

 Completed a successful management training stint across various functions and in diverse markets like Karnataka, Calcutta, Bihar and Chennai Handled Institutional sales and Events in Bangalore including negotiating and finalizing deals for New Year events across key institutions. Handled trade marketing in Bangalore and was responsible for planning and executing the “Party Corner” promotion in the city and delivered a total of 750 party orders – 3 times the expected result

Rolled out the on-ground activation package to dial up 7up and Chennai SuperKings(CSK) association in the state of Tamil Nadu.  Alternatively also designed a brand plan for the coming months which included various suggestion for consumer engagement and promotions.