• Developed and launched an e-commerce website from scratch, increasing traffic by approximately 15% through effective data management and Shopify integration.• Optimized procurement and B2B processes, improving operational efficiency by around 12% through enhanced dealer management and streamlined order fulfillment.• Enhanced Zoho CRM and SalesIQ by automating workflows and refining lead tracking, resulting in a 10% increase in lead conversion rates.• Conducted product analysis on Shopify, enhancing sales efficiency by approximately 12% through insights gained from Acquisition, Order, Behavior, Marketing, Sales, and Profit reports.• Implemented a social media strategy, increasing engagement by 18% with a well-planned content calendar and strategic insights.• Optimized Google Analytics and Ads, achieving a 15% improvement in CTR and a 10% increase in conversions through A/B testing and data-driven changes.• Managed Meta (Facebook) Ads, enhancing engagement by 20% and reducing CPC by 8% through targeted adjustments and refined placements.• Improved AI chatbots, increasing response times by 15% and customer satisfaction rates by 10% through effective training and integration.• Executed email marketing campaigns, raising open rates by 12% and engagement by 15% through targeted segmentation and A/B testing.• Automated lead management with Zapier, reducing response times by 20% and improving conversion efficiency across platforms.

•Conducted 5C analysis and comprehensive competitive studies to identify market trends and gain a competitive edge.•Collaborated in the creation of India's first virtual financial influencer, contributing to brand awareness and engagement.•Devised comprehensive content and social media strategies, defining key performance indicators (KPIs) to measure success.•Curated, developed, edited, and scheduled engaging video content and blog posts on social media platforms.•Developed and executed successful marketing campaigns, utilizing WhatsApp, Telegram, and email platforms to generate sign-ups for the waiting list.•Optimized Google Ads campaigns to improve click-through rates, conversion rates, and overall campaign performance.

I have garnered expertise in building content marketing, email marketing, market research, buyer personas, customer analytics, web analytics, and digital marketing strategies.Monitored the progress through the use of analytics, metrics, and several technologies/tools

Travface was Co-founded in 2018 as a Digital signage advertising network agency to help local businesses & organizations tell their brand stories through the medium of cloud-based Digital Signage. We delivered high-quality information services, advertising, and production of campaign content using the latest technology at an affordable price. Co-managed conceptualization, business development, go-to-market strategy, team building, finance, and customer support.

Maintained billing accounts and records on MS Excel.Created and updated a log sheet for the complaints about Automatic Ticketing Machines on Buses.Prompt daily deposits on the Bank.

Followed up with customers about resolved issues to maintain high standards of customer service.