Nirmalya Kundu

Nirmalya Kundu Email and Phone Number

Digital Marketing Expert | Brand Strategist | Web Development | Social Media Expert | SEO & Analytics Professional | Team Builder @ Sukhi Sanitary Napkin
Nirmalya Kundu's Location
Hyderabad, Telangana, India, India
About Nirmalya Kundu

As a dynamic and highly motivated MBA graduate specializing in marketing, data science, and artificial intelligence, I thrive at the intersection of creativity and analytics. My journey through the vibrant corridors of Woxsen University, Hyderabad, has been complemented by hands-on experience in digital marketing, website design, social media strategy, and data analysis.I am currently honing my Digital Marketing Manager skills at Orite Group. Here, I craft comprehensive digital marketing strategies that align seamlessly with business objectives, target audiences, and market trends. My portfolio boasts of successfully designed and developed websites on platforms like Hostinger, WordPress, and Wix for clients such as Freedom Hospitals, Curis Skin Clinic, Orite Group, S K Patil Constructions, and Shine Clinics. My expertise extends to executing social media campaigns that build brand awareness and engage audiences effectively.With 2 years of experience as a web developer at Integrity Web Informatics and Bookleaf Learning, I bring a proven track record of debugging and maintaining code for optimal functionality. My collaborative spirit with front-end developers enhances user experiences, while my proficiency in HTML, CSS, and JavaScript ensures the delivery of efficient, reusable code.I continuously seek to expand my knowledge and skill set. I have completed a Digital Marketing course from Internshala with a 99% score, a social media marketing course from Udemy, and am currently pursuing an Advanced Digital Marketing course from Upgrade (MICA). My passion for marketing analysis led me to master Power BI and complete courses in Tableau and MS Excel from Udemy.One of my notable projects, "Integrated Digital Marketing Automation for Lead Generation," involved developing a webpage with dynamic forms, integrating Zoho CRM, implementing workflow rules, configuring email automation, and creating personalized email templates. Additionally, I have designed insightful dashboards for Diwali sales data using Tableau, identifying key trends and KPIs through in-depth analysis.Moreover, I am proud to have contributed a book chapter on AI Implementation in Retail Marketing titled “The Business of the Metaverse: How to Maintain the Human Element Within this New Business Reality,” under the esteemed guidance of Dr. Hemachandra K and Dr. R.V. Rodriguez, published by Routledge Taylor & Francis Group.

Nirmalya Kundu's Current Company Details
Sukhi Sanitary Napkin

Sukhi Sanitary Napkin

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Digital Marketing Expert | Brand Strategist | Web Development | Social Media Expert | SEO & Analytics Professional | Team Builder
Nirmalya Kundu Work Experience Details
  • Sukhi Sanitary Napkin
    Marketing Manager
    Sukhi Sanitary Napkin Aug 2024 - Present
    Hyderabad, Telangana, India
    Develop and Implement Marketing Strategies: Design and execute comprehensive marketing strategies for Sukhi Sanitary Napkin, focusing on driving brand awareness and increasing market share through innovative digital and traditional methods.Brand Positioning and Messaging: Lead efforts in crafting compelling brand narratives and positioning strategies that highlight Sukhi’s unique value proposition as a 100% biodegradable and eco-friendly sanitary napkin.Campaign Management: Oversee the creation and execution of multi-channel marketing campaigns, including Social media, and WhatsApp Marketing to boost product visibility and customer engagement.Market Research and Analysis: Conduct market research to identify consumer needs, preferences, and trends. Analyze the competitive landscape and adjust marketing strategies accordingly to maintain a competitive edge.Content Development: Collaborate with content creators to develop engaging and informative content, including blog posts, social media updates, and marketing collateral, that aligns with Sukhi’s brand voice and values.Website and SEO Management: Manage Sukhi’s website, ensuring it is optimized for user experience and search engine performance. Implement SEO best practices to drive organic traffic and improve online visibility.CSR and Community Engagement: Plan and execute CSR activities that align with Sukhi’s mission to promote sustainability and support community initiatives, enhancing brand reputation and fostering positive social impact.Performance Tracking and Reporting: Monitor and analyze the performance of marketing campaigns and initiatives. Prepare detailed reports on key metrics and KPIs to evaluate effectiveness and inform future strategies.Team Collaboration: Work closely with cross-functional teams, including design, sales, and product development, to ensure cohesive and effective marketing execution.
  • Pixel Crowner
    Marketing Manager
    Pixel Crowner Aug 2024 - Present
    Hyderabad, Telangana, India
    With extensive experience in shaping and executing integrated marketing strategies, I specialize in driving brand growth and enhancing engagement across multiple platforms. My role encompasses:Marketing Strategy & Execution: Spearhead the development and implementation of comprehensive marketing strategies for Sukhi Sanitary Napkin and Pixel Crowner. Utilize a blend of digital and traditional marketing techniques to foster brand growth and audience engagement.Brand Management (Sukhi): Direct the end-to-end branding and marketing initiatives for Sukhi Sanitary Napkin, a trailblazer in biodegradable sanitary products. Create compelling brand narratives, define product positioning, and deliver key messaging that resonates with target audiences while leading impactful CSR activities.Website Design & Analytics: Manage website design and development projects using WordPress and Wix. Enhance user experience and optimize conversion rates through strategic design and data-driven improvements, leveraging tools like Google Analytics to monitor and refine website performance. Key projects include Sukhi Sanitary Napkin, Twambysamita, Numinous Hotel, and Pixel Crowner.SEO Strategy & Implementation: Conduct thorough keyword research, optimize on-page and off-page SEO, and improve site architecture to boost organic traffic and elevate search engine rankings for Sukhi and various client websites.Social Media Management: Develop and execute dynamic social media marketing strategies to build brand awareness, engage audiences, and drive traffic. Successfully manage social media initiatives for clients such as Sukhi Sanitary Napkin, Twam Silver Jewellery, and Numinous Hotel.Team Leadership & Cross-Functional Coordination: Lead and coordinate cross-functional teams across design, content, sales, and product development to ensure effective and cohesive marketing execution across various channels.
  • Orite Group
    Digital Marketing Manager
    Orite Group Feb 2024 - Aug 2024
    Hyderabad, Telangana, India
     Developing Digital Marketing Strategies: Formulate comprehensive digital marketing strategies aligned with business objectives, target audience, and market trends. Website Design, Development, and Analytics: Take charge of designing and developing websites (Platforms like Hostinger, WordPress, Wix) to enhance user experience and drive conversions. Utilize web analytics tools like Google Analytics to track website performance, analyze user behaviour, and identify areas for improvement. Managing Digital Campaigns: Plan, execute, and optimize digital marketing campaigns across various channels such as social media, email, search engines, and display advertising. Search Engine Optimization (SEO): Implement SEO strategies to improve organic search rankings, increase website traffic, and enhance online visibility. Social Media Management: Develop and execute social media marketing strategies to engage audiences, build brand awareness, and drive traffic and conversions.
  • Woxsen University
    Research Assistant
    Woxsen University Sep 2022 - Mar 2024
    Hyderabad, Telangana, India
  • Institute Innovation Council
    Social Media Coordinator
    Institute Innovation Council Sep 2022 - Mar 2024
    Hyderabad, Telangana, India
  • Centre Of Excellence For Global Development
    Research Fellowship
    Centre Of Excellence For Global Development Sep 2022 - Mar 2024
    Hyderabad, Telangana, India
  • Integrityweb Informatics Pvt. Ltd.
    Web Developer
    Integrityweb Informatics Pvt. Ltd. Feb 2021 - Dec 2021
    Newtown, India
  • Bookleaf Learning Private Limited
    Web Developer
    Bookleaf Learning Private Limited Nov 2019 - Jan 2021
    Kolkata Area, India
    Work as a Web Developer. I used JavaScript, jQuery, HTML & CSS to build this webpage.

Nirmalya Kundu Education Details

Frequently Asked Questions about Nirmalya Kundu

What company does Nirmalya Kundu work for?

Nirmalya Kundu works for Sukhi Sanitary Napkin

What is Nirmalya Kundu's role at the current company?

Nirmalya Kundu's current role is Digital Marketing Expert | Brand Strategist | Web Development | Social Media Expert | SEO & Analytics Professional | Team Builder.

What schools did Nirmalya Kundu attend?

Nirmalya Kundu attended Woxsen University, Maulana Abul Kalam Azad University Of Technology, West Bengal Formerly Wbut.

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