Nirupama Behera Email & Phone Number

Hyderabad Area, India

• Detailed analysis of new requirements on online platform received from different business groups.• Preparation of BRS ,Test cases and process note to carry forward the development with different team for different platform/application(iMobile, RIB, CAR, i-Core ,FCRM ,DWH ,DB tracker, UPI)• Worked closely with design and engineering team on product development via daily SCRUM stand-ups and team meeting. • Handling system development, requirements elicitation, manual testing, UAT, CUG, resolve live issues, Cost Benefit Analysis, SWOT analysis, GAP Analysis, etc.• Create product and process deliverable such as requirements and design specifications, process flows.• Developed and maintained comprehensive requirements documentation in confluence to guide development, quality assurance.• Conducted requirements and design reviews and collected feedback from all stakeholders (Business, IT ,marketing, customer service)• Worked on various Digital Product development and enhancement projects. Also done in-house migration project (Product handled by external vendor) to create a new user interface• Post live movement analysis.• Conducting training sessions to all the stake holders on the newly implemented product/process.• Ensures business objectives are met through effective management of process improvement methodologies that help to reduce customer complaints and improve customer satisfaction.• Major Product Development and Projects : Twitter Banking ,Facebook Banking ,Pay to contact, Flexible RD(iWish), iWish Turbo Facility, Merchant integration for iWish, Integration with UPI ,FD Xtra.

Mumbai Area, India

• Worked as part of an innovative and creative product Management team to drive the product strategy and user experience design for the re-platforming efforts of various products• Sales, revenue, maintenance and enhancement of social Products, online Liability, Deposit and Investment products.• Strategy formulation, product conceptualization, implementation and scaling businesses.• Managed Twitter Banking, Facebook Banking, online liability product like Savings account sourced through online, FD, RD and iWish (flexible recurring Deposit) & investment products like Insurance and Mutual Fund marketing through Lombard and Prudential.• Re-engineering of processes of enabling usage of online and social medium, increased activation.• Evaluated the performance of products and features against goals and user tests and developed recommendation for improvement.• Worked with SEO, content and development teams to enforce best practices to boost website traffic performed user research using qualitative method survey, polls and Google Analytics ,A/B Testing initiatives using hotjar and optomizely to improve key user interaction metrics• Aliasing with external vendors, creative agencies, internal control groups, technology teams and business intelligence for effectively co-ordination of marketing activities and policies to promote products and services.• Handling customer issues for products and tracking of product MIS and analyzing the trend.• Target Based campaign post analysis of customer behavior and customer life cycle for the products.• Product enhancement through various channels.• Managed ICICI Bank online referral Platform and Google alert project.

Mumbai Area, India

• Manage the planning and development of design and procedure of metric report.• Develop new reports and delegate tasks to team members.• Collecting and interpreting data. Sharing useful information with top management for decision making.• Tracking project impacts.• Regulatory reporting.• Perform analysis to efficiently achieve objectives, increasing sales by 35%.• Campaign Tracking and analyzing its impact.

Bachelor Of Technology - Btech, Electrical, Electronic And Communications Engineering Technology/Technician

Mba, Finance

sponsored by ICICI Bank