Nirupama Thomas Email & Phone Number

Thiruvananthapuram, Kl, In

Working closely with the leadership team to increase the business in India, Sri Lanka and the Middle East Africa markets.Key Responsibilities:•Comprehensive market research to identify potential business opportunities and analyze current trends.•Prepare detailed market reports and sense regulatory environments to support strategic decision-making.•Identify and prioritize key markets and sectors for expansion. •Identify and establish relationships with potential clients, partners, and stakeholders in the target regions.•Lead negotiations and close marketing deals.•Foster strong relationships with local businesses, industry associations and government agencies.•Attend industry events, conferences, and trade shows to network.•Leverage existing networks to facilitate introductions and build partnerships.•Work with the marketing team to develop region-specific marketing campaigns and collaterals.•Enhance the company’s brand visibility and reputation in the target markets through strategic communication and media relations.•Identify cost-saving opportunities to maximize profitability.•Stay informed about changes in regulations and industry standards that may impact business operations.•Keep the team informed about the regulatory risks and mitigation strategies.•Use data-driven insights to refine strategies and improve business outcomes.•Facilitate communication and collaboration between regional teams and the corporate office.•Plan, organize, and execute CSR initiatives locally to support community development and enhance the company's social impact.•Collaborate with local NGOs, community leaders, and stakeholders to identify and address social and environmental issues.•Arrange and coordinate talks, seminars, and public engagements.•Identify relevant topics and forums where the company’s leadership can share insights and establish thought leadership.•Ensure effective promotion and follow-up of these engagements.

Kochi, Kerala

Neotribe promotes and encourages nature-friendly initiatives and sustainable living. The firm is also into unique events. Played a significant role in planning, organizing, marketing and coordinating the first tattoo festival in Kerala and in Chennai which saw a huge participation of celebrity tattoo artists across the globe and with many large corporates supporting this one-of-a-kind event.Neotribe also frequently initiates nature trails and produces cotton bags under the brand name TUNI.

Cochin Area, India

Worked as Head- Markets and Administration with Nash Capital Partners, a finance boutique based in Kochi, Kerala. The firm deals with Tax, Corporate Law and Financial advisory services.Key Responsibilities:•Formulate, direct and coordinate Marketing and Business Development activities•Was instrumental in adding a client base worth a retainership of 20 lakhs per annum•Craft strategies for Public Relations and Digital marketing initiatives to an extent of an interview or an article by the angel partner in leading media on a quarterly basis•Manpower recruitment and training ensuring the expected strength of the team on a long term basis•Work closely with the partners and employees to improve work relationships and increase productivity and retention•Set, monitor and report on team goals with monthly surveys and recreation plans for employees•Assess staff performance and provide timely guidance being an efficient HRBP•Ensure positive client feedback and effective payment patterns to the extent of zero payment delay from clients•Total office administration and close monitoring of the day to day activities

Thiruvananthapuram, Kerala

Worked as Recruitment Manager in Norka Roots, the Non Resident Keralite Affairs Department, Government of Kerala.Key Responsibilities:•To manage and lead the entire recruitment process of Nurses to 18 ECR countries•Liaison with internal clients and the foreign employers•Liaison with the candidates and also with the POE office for Emigration Clearance and other related procedures•Monitor the advertising and PR activities related to Recruitment•Introduce and monitor innovative social media campaigns for recruitment•Monitor the efficiency of the Job portal

Thiruvananthapuram, Kerala

Worked as Head of the Department- PR & Marketing, at Grand Kerala Shopping Festival, a project of the Department of Tourism, Government of Kerala.Key Responsibilities:1) Managing the PR activities of Grand Kerala Shopping Festival which has a media spend of INR120 million•Designing and executing the media plan•Media budget preparation and media management •Negotiations•Maintaining media relations with all the print, visual, FM and online media across the country•Issuing press materials like news releases and visual clips•Planning media activities with external PR agencies •Leading and training the team members for efficient and effective PR activities•Preparing timely reports and providing inputs for constant improvement of activities2)Planning and executing the Marketing activities of Grand Kerala Shopping Festival worth INR 40 million •Strategy development and planning for brand building through innovative marketing campaigns •Target oriented sponsorship campaigns for revenue generation•Providing creative oversight and standardizing creative designs in association with private agencies •Supervision of production of collateral materials for advertisement campaigns in print and digital media •Scheduling and executing media communication and OOH publicity•Co-ordinating internally and maintaining relationships with other departments for effective implementation of strategies