Nirupam Bhattacharyya Email & Phone Number

Mumbai, Maharashtra, India

o Ownership and complete account management of Modern Trade Partner Reliance Group (Reliance Digital, Reliance Jio, RelianceDigital.in , Jio Mart Digital ,Jio Mart stores for Consumer PC Business (Laptops, Desktops, AIO’s) and Accessories business for the country. o Strategize, Build & Execute – Consumer GTM Strategy for Modern Trade o Build Go-to-market for leadership positioning leveraging Distribution Channels , Distribution Information systems , Channels Insights , Brand, Product , People Strategies and Alliances .o Value Creation, Turnaround and Transformation, Expansion, Entry & Growth Strategy Management, Crisis and Change Management. o Marketing- ATL & BTL and innovations Management, Creative and Smart Marketing, Identify and manage innovations.Other Key Initiatives:o Device as a Service (DaaS) – Exclusive Reliance Initiative.o Smart Sim Laptop – Exclusive Reliance Initiative . o Exclusive sub brand Launch (Victus) – Exclusive Reliance Initiative . o Jio Cloud PC – Exclusive Reliance Initiative.o Alternate Channels Strategy ( Telecom , CE channel & CSD ).o Dotcom play for Omni channel Players( RD.in, Jiomart.com) 4P Play o Steering demand to availability – AMD Mix 12% 34%. o Introduction of HP Services in Modern Trade.o Introduction of AV portfolio (HyperX).

Gurgaon, India

Indian Smartphone manufacturer . Brand named “Wiio” . Wiio Mobiles, started in October 2014, is a brand focused on Android smartphones. This is another of the Android phone makers based in India. Its focus is also making affordable smartphones powered by Google's Android OS. The company has products in the sub-Rs. 5,000 price bracket for sale in the Indian market. o Focus on the first time buyers migrating from feature phone to smartphones . o Target potential buyers from Tier 2 , Tier 3 cities . o The responsibility includes the Sales through Online channels like eBay , Snapdeal , Indiamart as well as through offline Distributors in selected Tier 2 & Tier 3 markets . o Managing the overall health of the business for the business partners (managing profitability, WOI, claims, Breadth, Geo Expansion, stock days, product sales, SKU mix etc.) o Responsible for GTM, Managing both Online and Offline channels and sales . o Hiring , Managing and Mentoring the sales & marketing teams across the country .

Gurgaon, India

Build Go-to-market, Distribution Channels for both GT &MT ,Distribution Information Systems, Channel , Brand , Product & People Strategies and Business Plans. • Mapping industry and competitive landscape for helping business decision making . • Value Creation, Turnaround and Transformation, Expansion, Entry & Growth Strategy Management, Crisis and Change Management. Marketing- ATL &BTL and innovations Management, Creative and Smart Marketing, Identify and manage innovations. • Leading & Monitoring Business Goals – Both Revenue & Non Revenue , Relationship Management , Product Penetration , Retail Management , Manpower Management. • Managed 8 National Distributors(ND) , 140 Retail Distributors(RDS)&10000 WOD ( Retailers ) across the country with a team of 4 RSM’s, 16 ZSM’s , 80 ASM’s , ISD Lead along Training Team to manage 2500 ISD’s ( Promotors) . Build capability in the sales team and focuses on leadership development within the sales force

Build the OEM Business with the Key Indian Brands \ Device Manufacturers – HCL , Wipro, Micromax , Lava, iBall, Datamini , Vardhaman , Globalspace, WPG Holdings , ILF&S  Created the 3-R model (Returns, Relationship, and Readiness). Strategized and executed initiatives that increased revenue share with my focused OEMs for Microsoft Products. (Windows Share of Devices).  The span of activity was NOT limited by IBUs, Geography, Channels, Verticals, Products, etc. KRA was to achieve Sales Targets, consistently & predictably, Q-o-Q. The role demanded leveraging on various BUs and support functions in a coordinated manner so as to deliver the “best eco-system” to the OEM.  Was successful in launching new windows based Smart Phones, Tablets, PC on a Stick through OEM Partners.  Got OEM’s to get devices on Windows Platform who were 100% in Android like Micromax, Lava, iBall who are big Indian Smartphone Players. PC Business of HCL & Wipro gained double digit market share against MNC’s by driving multiple activities.

DISTRIBUTION • Managed all the Regional Distributors (Savex, Iris , Global, Ingram) for North & East India to manage Sell in, Sell thru and Sell out for North & East ---3S Concept . Gaining right mind share at all level to ensure that mutually agreed goals ( Revenue & Non Revenue) can be achieved • The responsibility included the Sales Revenue for Microsoft thru the Distributors, managing the overall health of the business for the distributors (managing profitability, WOI, claims, Breadth, Geo Expansion, stock days, product sales, SKU mix etc. . • Implemented Associate Distributor Model to drive Geo Expansion and Business Development in Tier 2 &3 cities. This resulted in adding 1200+ new partners across North & East. • Started the Tele Sales Support engine to drive business through unmanaged partners. • Executed Multiple Distributor led activities to grow business. Disti Day Activity among these was recognized as “Best Practice” World Wide. CHANNEL SALES • Handled Consumer & Commercial Channel OEM business. Increased the attach rate of Genuine Windows, Office and Servers through System Builder Channel, SI partners & Retail channel across North & East India. • Generated new business opportunities in Consumer, SMB, Corporate and Govt. and managed Channel readiness & enablement at all Tiers and further. Identification and appointment in sub categories like Retail (exclusive and MBO), Reselling, LFR/SFR, SMB and SOHO channel. • Team management & Cross collaboration with internal regional verticals for new PC opportunities. • Introduced many unique programs which got recognized as “Best Practice” World Wide like WGA (Windows Genuine Advantage), WWW ( Win with Windows) , IT HUB , Bandhanwhich resulted in incremental business as well as very high partners satisfaction . • Introduced “Microsoft & Channel Association Partnership Program “to drive Anti-Piracy with 50 local channel associations across North & East.

Gurgaon, India

Handling Sell in (Samsung to ND’s), Sell thru (ND’s to RD’s, RD’s to Dealers) and Sell out (Dealer’s to Consumer’s) for Northern India---3S Concept for all mobile phones (GSM & CDMA). • Manage the relationship with the National Distributors of Samsung (Ingram Micro, Savex Computers &Shivalik). • Gaining right mind share at all level to ensure that mutually agreed goals (Revenue & Non Revenue) can be achieved. • The responsibility included the Sales Revenue for Samsung thru the Distributors, managing the overall health of the business for the distributors (managing profitability, WOI, claims, Breadth, Geo Expansion, stock days, product sales, SKU mix etc.). Manpower Management– Manage a team of 50 HC’s (State Heads, Area Business Managers, Territory Sales Managers). Market sensing, Competition tracking, Channel identification & appointment, marketing, Training, Supply chain management & Payment collection were key KRA’s .

Mumbai

DISTRIBUTION • Managed all the Regional Distributors (Iris, Global, Sakri, Modi) for Northern India to manage Sell in, Sell thru and Sell out for North---3S Concept. • Gaining right mind share at all level to ensure that mutually agreed goals (Revenue & Non Revenue) can be achieved. Managing, Forecasting & Delivering goals on a weekly, Monthly and Yearly Basis. CHANNEL SALES • Handled Consumer & Commercial Channel OEM business. Increased the attach rate of Genuine Windows, Office and Servers through System Builder Channel, SI partners & Retail channel across North India. Generated new business opportunities in Consumer, SMB, Corporate and Govt. and managed Channel readiness & enablement at all Tiers and further. Team management & Cross Boundary collaboration

Mumbai Area, India

Managed the relationship with the National Distributors of Lenovo (Ingram Micro, Neoteric, Maxtone, Iris) for Lenovo Consumer & SMB Division. Managed Channel Sales & Distribution for Consumer & SMB Business for West .

Indore Area, India

Managed Channel Sales & Distribution for Consumer Business for the Region .

Bhopal Area, India

Managed Branch Sales & Operations for all product lines . Responsible for Sales, Collections , Top Line & Bottom Line for Branch

Indore Area, India

Was responsible for Sales & Business Development for the State for all products .

Education record

Mba, Marketing